In website optimization, many webmasters are pursuing the overall optimization strategy, but ignore some subtleties. Naturally, whenever they see their overall optimization results, they feel good and expect that as soon as the mid-level search engines are updated, their rankings will rise. Swishing upwards. Otherwise, in many cases, we often do a lot of useless work because the details are not handled properly. In fact, for search engine optimization, the ranking algorithm cannot be determined by one factor. Search engines are more concerned with the processing of details, such as website title, website keywords, description, navigation structure, etc. These details play an important role that cannot be ignored.
As far as the design of the website directory is concerned, many webmasters know that the presence of keywords in the domain name can save a lot of optimization efforts, but they only know that the presence of keywords on the homepage is conducive to optimization, but they do not know that the presence of keywords in the URLs of category pages and content pages is critical. Words are also more conducive to optimizing rankings. For example, in an SEO column, many webmasters will place the path of this directory casually, or directly set it as the program default, but they do not know that when related keywords appear in this path, they can also rank. Helpful. Therefore, the impact of a small detail on website ranking cannot be ignored. Let’s follow the author to take a look at the optimization design skills of website directory paths.
1. Try to use the full spelling of the directory URL.
Many webmasters may not know what a directory is. In fact, a directory is a folder that stores category pages, content pages, guest books, etc. It can be more simply understood that all folders except the homepage and backend belong to the website directory, just like the directory of the category page. Generally, the directory path of the category page is www.xx.com/abc/index.html , which is the most common path address of a category page. If your column is related to weight loss, or the column is about the keyword weight loss, then the directory can be set to www.xx.com/jianfei/index.html or For path addresses such as www.xx.com/jianfei/ , the author would like to remind you that for directory path addresses that do not exceed three Chinese characters, it is best to use the full version instead of the simplified version, because the search engine is not yet smart enough. You can guess the meaning of the abbreviated path address.
2. The directory URL must not exceed the full spelling of three Chinese characters.
It would be impossible if all website directories set the full spelling path, because if some directories use full spelling of keywords, it will be relatively long and not suitable for users to remember, which will also affect the beautification of the path. For example, a column about breast enhancement and weight loss methods would look like fengxiongjianfeifangfa if it is set to spell out in full. And such a long path plus the previous domain name will naturally become a long string, such as www.xxx.com/fengxiongjianfeifangfa/index.html Such a path will naturally affect the beauty of the path, and is also not conducive to users' memorization. Of course, a path that is beautiful and conducive to user memory. If the Chinese characters are spelled out in full, the author recommends no more than three Chinese characters in full spelling. At the same time, the characters should be controlled within 12 characters. If it is too long, you can use simplified spelling instead.
3. Try not to repeat keywords in the path
The presence of keywords in the path address of the website directory will definitely bring unexpected effects to the optimization ranking. However, if the directory paths of the entire site use the same keywords, it will be easy for search engines to judge it as over-optimization, and it will also make users unable to find content in the website columns. For SEO optimization websites, the columns will definitely include SEO optimization methods, optimization tutorials, optimization cases, promotion plans, experience insights, etc. If all of these columns use SEO as the path address, it will easily make users confused. Clear east, west, north and south. For example, the optimization method is set to /seo1/, the optimization tutorial is also set to /seo2/, etc. Although this can increase the density of keywords throughout the site, it is not good for user memory and SEO optimization, and it is easy for search engines to mistakenly think that it is optimized for ranking. Therefore, don’t deliberately set all the keywords of the path address to be the same. You should design the keywords of the path according to the keywords of the directory. Just do whatever you want. Let nature take its course, which is the most natural SEO optimization.
4. You can use common English words to make a directory
If the website directory path address is designed for search engine optimization, then the best form of address used in the path is to use English words as keywords, and the search engine's ability to understand English is much stronger than the ability to spell it out. Of course, this also depends on which users you are facing. If it is a foreign trade website, then it is better to use English words instead of Pinyin for the path. If it is for domestic users, then Pinyin is better than English. Of course, for search engine optimization alone, the English version is better than the Pinyin version. The address that collects English words to make the path is such as the keyword is movie, and the English is Moive. The design method is such as www.xxx.com/moive/index.html or www.xxx.com/moive/ and similar. This design method helps search engines identify the meaning of the directory, but it may affect memory for users who don't know much English.
The above points are the author’s experience on the optimization design of directory paths. In the final analysis, whether the directory path design is appropriate or not has a great impact on search engine optimization and user memory. Moreover, a suitable directory path can improve the ranking of the internal pages of the website and also enhance the relevance to the website. That’s all for this article. It is exclusively provided by www.520jia.com Creative Home. Please indicate when reprinting, A5 is the first release. Thank you!
Editor-in-Chief: Chen Long Author Nan’s Little Girl’s Personal Space