Without the emergence of SEO training, it can be said that not many people knew that websites had internal links. In the past, when I was building a website, I just focused on adding content to the site and seriously exchanging friendly links. Not to mention, the sites I built at that time have slowly grown into the big sites they are now. Since SEO became popular, it can be said that few have built large websites through SEO. That’s why the title of the article says that internal link optimization is not something every site can do.
1. Regional seo blog
Regional SEO blogs can be said to be the patent of a group of people who have learned SEO. We can always see this regional SEO blog or that regional SEO blog here or somewhere. This type of site can be said to be the worst type of internal linking. Many people write original articles and always find ways to embed the SEO of their region in the content. Then give him an internal link, linking directly to the homepage of his site. In fact, this is a very wrong way. Because internal links are relative to a page, as long as there is one link for a word in a page, it is an internal link. You can look at "Baidu"'s own encyclopedia. It no longer provides internal links to the word "Baidu" in the content. Because there is already a Baidu homepage in the upper right corner. Therefore, if your page has a navigation bar link to the home page, do not add an internal link to the home page in the content of that page. Of course, if you want to emphasize other words on the homepage, that's okay, but the density shouldn't be too high.
2. Enterprise website
The corporate website can be said to be the easiest order for SEOER to receive. Generally, three keywords are arranged for the homepage, and then four words are added at the bottom of each page for these three keywords on the homepage. What's more, the top is a breadcrumb navigation based on the most important of these three keywords, and the bottom is a link to the four words of these three keywords. If this is not enough, I need to make internal links to these three keywords in articles or products on the corporate website. These are all links to the home page, which means that if the spider comes from the home page to your inner page, you have to let it return to your home page three times on this inner page. In this way, the spider will feel tired even if the person is not tired. Therefore, this kind of small business site is not suitable for internal links.
3. Single theme site
A single topic means there are not many keywords. There are not many keywords, so it is not suitable for internal links. In fact, the original meaning of internal links is that when we see a piece of content, because this content has a certain degree of difficulty, it is like a dictionary. When we encounter a new word, the dictionary will give the word pinyin. Comments are the same, they are used to make it easier for people to read the content. There is a premise here, that is, if the content is a bit difficult, we will annotate it and make internal links. And many times, our articles are obviously very simple and the number of words is very short. The article was originally going smoothly, but I had to copy it mechanically, add a keyword, and link an internal link. Isn’t that unnecessary? So when you use website group software or blog group posting software or skycc combination marketing software, it is best not to select the option to automatically create internal links for articles. Even if you want to select it, reduce the density. For example, if the site content is updated every day, then just choose one day a week to use the function of automatically adding inner links to articles.
The above three types of sites are sites that I personally think are not suitable for internal links, or that it is not suitable to do more internal links. Because the original intention of internal links is to deal with large-scale sites with large numbers and complex content. I personally don’t know if there is a punishment mechanism for excessive internal links in Baidu’s algorithm. At least that kind of abuse is not suitable for us as technical SEOers. The source of the article is Xinyu Talent Network http://www.xinyurc.com. Please retain the copyright link when reprinting. Text/Lu Zuofu QQ975687671 Welcome to communicate.
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