The author is mainly engaged in the operation and optimization of corporate websites. The previous articles have shared with you more articles about ranking and corporate website optimization strategies. For website optimization, especially for newcomers, optimization ideas are crucial. Today, the author is like Let me talk to you about the basic ideas and methods of website optimization, and where should novices start. Okay, let’s get into today’s topic, the basic ideas and operation methods of website optimization.
First, website positioning and how to write topic description tags. First of all, for the new website, the author recommends that before optimizing the website, you must first make a clear positioning of the website. The main aspect is positioning the industry, and try to build the most relevant website for the industry as much as possible, including the industry tone and professionalism of the website. Secondly, positioning our products or services mainly includes mainly selling products, obtaining traffic, or expanding the brand of the company or new products. These must be carefully examined and clearly distinguished in one's mind. Finally, based on the previous two points, we build our website. During the website construction process, we must take the above two points into consideration. After the website is built, the writing of the three major tags is what everyone is most concerned about. The title tag covers the key points of the website as much as possible. Words, organically combine keywords with advertising slogans, take Webmaster.com as an example, A5 Webmaster.com | A must-see website for webmasters admin5.com - Webmaster Information and Service Center. We can find that first of all, it covers the main keywords of the website such as A5, Admin5, webmaster, webmaster network, etc. Secondly, the slogan is a must-see website for webmasters, and the slogan is webmaster information and service center. Only by combining these words organically will the title not appear too blunt and will not be regarded as a suspicion of cheating by search engines. Be careful not to exceed 30 Chinese characters in the title. Keyword tags can be expanded appropriately with the main keyword as the core, and the number should not exceed 3. The description tag should be expanded to include the main keyword and auxiliary keywords to form a smooth and natural discourse. Remember not to pile up keywords and description tags. It is better to have less than too much. It is very important to grasp the scale.
Second, good website user experience. User experience may have different experience requirements according to different industries. First of all, in terms of website color, the medical website mainly uses green and fresh as the main tone. Sports websites can use red, blue and other colors that give people a lively atmosphere as the benchmark. The solemn areas of corporate websites are mainly cold colors. Cold colors can make people become professional and rational, represented by gray and blue. Shopping websites highlight warm colors. When people see warm colors, the perceptual points of their brains will be touched and become emotional. Red and light yellow are the main colors to stimulate people's desire to buy. Major shopping websites perform well during festive festivals. The most obvious. Secondly, the structure of the website can be up, middle, bottom, left, right, left, middle or right. It is key to conform to the user's reading and browsing habits. Note that the head and left part of the web page are the key entrances for spiders to access and can be used appropriately to complete the article. List layout. Finally, the opening speed of web pages is the foundation and one of the most critical factors for gaining experience. High speed and stable server support are things that every website must take seriously. A good user experience is the basis for gaining the favor of spiders, and it is also the basis for increasing the PV viscosity of the website and the depth of user visits. I hope everyone will consider it seriously and think carefully.
Third, keyword layout and position allocation based on the degree of competition. The layout of keywords is also the focus of the entire optimization. According to the user’s reading and browsing habits and the spider’s crawling process, we’d better use top, middle, bottom, left, middle, and right. Layout, focus on the upper part of the webpage including the header tag, description tag and keyword tags, and build relevant columns in the middle part. The columns should cover keywords as much as possible, as well as the title and the first paragraph of the article in the article list. The key point we should focus on is to embed appropriate keywords. Be careful not to pile or even superimpose keywords, which will often cause the website to lose authority. Depending on the degree of competition, we can place the main keywords in relatively important positions on the homepage, such as the title tag of the homepage, the beginning of the keyword tags and descriptions. Secondly, we can place the auxiliary keywords in our columns based on the columns. In the main channel and main column of the website, the weight of the website keywords can be reasonably distributed. Expand long-tail keywords based on the article page. In the process of constructing the article, the article title is the key to the long-tail keywords. Construct the article title reasonably and accurately. When laying out the long-tail keywords, you must also combine the user's search habits. and user psychology, it is best to construct it as a customer. The first and last paragraphs of the article should reflect the long-tail keywords of the website as much as possible. You can add anchor text links in appropriate places, and do as much as possible. Echoing from beginning to end, improve the overall weight of the website and increase spiders' crawling of internal pages and related articles.
Fourth, article quality and external link building. Article quality is also the core and foundation of the entire website operation. Article quality starts with high-quality article creation. Articles not only require quality but also need to be user-based. Really publish articles that are meaningful and valuable to users, and enhance users’ understanding of The viscosity and trust level of the website will then increase the weight of the article. Pay attention to the frequency and time period of article updates, and try to be regular and quantitative as much as possible. This will also be of great benefit to the collection. In terms of external link building, the author believes that it is necessary to find relevant links for exchange as much as possible, and link building can be carried out on relevant platforms. Secondly, focus on high-weight link building, including webmaster network forums, laggards, etc. that are well-known in the industry. The site's weight and inclusion are very good, and I recommend everyone to use it. Friends with resources can combine their own resources to go to third-party blogs, classified information, Q&A platforms, etc., which are the best places for us to build external links. The most important thing about external links is quality, not too many. High-quality external links can really boost website weight and ranking.
To sum up, the author has made a detailed analysis with everyone based on his basic operating ideas and basic optimization processes in the process of operation optimization. The author always believes that the optimization ideas and strategies of optimizers determine the success or failure of website operations. Before the website goes online First of all, do a good job in analyzing the basic data of the website, analyzing competitors, how much time and energy to invest, these are all issues that our optimizers have to consider. Secondly, make down-to-earth efforts according to the established process. I believe that the weight and ranking of the website will naturally improve. develop to a benign level. Well, today I will share it with you here. For more SEO strategies, please join the group 197813189 to discuss. This article was originally published by Admin5 on Intranet Security http://www.xki.com.cn . Please retain the author's copyright for reprinting. Thank you for your cooperation.
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