Text links seem to be very simple on paper, but mistakes are often made in operation, especially for novice friends. Because the knowledge that novices learn is often some theories on the Internet rather than experience gained through their own practice, it is inevitable that there will be errors in operation or differences in understanding.
We often get carried away by the saying that external links are king, leading us to hope that the more links we can see every day at work or domain sites, the better. We ignore that building external links under the nofollow tag is often a waste of time. Effortless. So how do we carry out text links to achieve better results? The author believes that the following three points of text links will be better.
1. Dispersion of links
We need to distinguish external links from friendly links, because most friendly links are aimed at the homepage of the site, but this is not the case for the external links we require. The author once experimented with a site. Since the site is a village affairs disclosure type, there will be many villages. The author makes an encyclopedia for each village, and the links left are the page links of the site villages, which are our internal pages. As a result, the weight of the site has increased to a certain extent, and the background data traffic is also very considerable. Since then, we deeply believe that adding external links to internal pages can greatly increase the weight of the site.
2. Plain text and anchor text develop together
After many people realize that anchor text has a better effect on improving keyword rankings, the links they make are basically anchor text, and they ignore pure text links. Look at whether our domain site or Yahoo backlinks always display plain text. Plain text links are still very important for Baidu's related domains and Baidu rankings. Although anchor text is more effective in improving keyword rankings, we should not be too inclined to make anchor texts and ignore pure text links. We should find a balance and common development.
3. Diversification of anchor texts and balance inside and outside the site
Diversified anchor text is more effective than a single anchor text, as I believe many friends know. However, webmaster friends, have you ever considered the matching of anchor text inside and outside the site? Maybe this idea is a bit novel, but everything should pursue a balance, and steel is easy to break. One of the functions of anchor text within the site is to connect the site and make the site appear natural and flowing. One of the functions of off-site anchor text is to guide spiders to enter the site with keywords. Therefore, when we build a website, we must not ignore the site anchor text when we are keen on off-site anchor text.
After actual practice, the author believes that such a text link will be more effective. I hope webmaster friends, especially novice webmaster friends, can notice this. The article was originally written by Maibaobao flagship store http://www.maibaobao123.com . Please indicate the source when reprinting, thank you!
Editor-in-Chief: Yang Yang, the author will have some personal space one day.