When we do network optimization, we want to make the website more included in the search engines. However, whether Baidu's snapshot is updated or not directly affects the search engine inclusion. What are the factors that affect snapshots? I will simply analyze it from my own point of view.
1. The weight of the website
Website weight is an important factor that affects website snapshots. Let’s first talk about what the weight of a website is. Website weight refers to: the search engine assigns a certain authority value to the website (including web pages), and evaluates the authority of the website (including web pages). The weight is the importance and authority of the website in SEO. Just like the popularity of a website, the higher the popularity, the higher the attention of search engines. Websites like our Webmaster's Home and A5 are both highly weighted. Spiders can pay attention to them in a few minutes, so the snapshots of the website are updated in a timely manner. I want to make a point here: weight has little to do with ranking.
2. Server security and stability
Choosing a good server is like giving a spider a safe travel environment. For the spider, the spider's trip must provide a stable and safe environment. Imagine that there are junk websites or unstable websites on the same server. Will spiders still dare to come? In order to save some server costs, the author once put some gray industry websites and some enterprises together. In the end, as you can imagine, The snapshot will definitely not be uploaded, and there is even a risk of being blocked by K. Spiders on servers that are often attacked by hackers and disconnected from the Internet are not very interested in crawling. Webmasters all know that optimizing a website costs a lot of effort. Then don’t let your site be deleted just for a little money. We need to give spiders a safe and stable travel environment, so that spiders will be willing to come and enjoy coming.
3. Frequent website modifications and label changes
The tag of a website is like a person's name, it knows who you are. For many SEOers, many webmasters will find ways to change tags or keywords if their optimized keywords do not rank for a period of time. Frequent modification of labels is like a person changing his name frequently. Today he is called Zhang San and tomorrow he is called Li Si. How can such a person be trusted? Of course Spider would not believe it either. The author once worked on keywords such as "what medicine is good for colds" and has not changed it, and it still has a good ranking.
4. Website layout structure
The layout structure of the website is very important. I have already mentioned it in my previous article. Let me just say two simple sentences. The layout structure of the website is considered from two aspects. The first is that your website can have a good user experience, knowing who you are, what you do, how to contact you, what services you provide, etc. Greatly improving the user experience can increase the conversion rate of the website and bring good benefits. Secondly, for spiders, give them a good crawling path, enter from your homepage, link to the secondary page, and then come out. In this case, any page you update will be crawled by spiders, and you are afraid that your snapshot will not be updated. The biggest fear is to build a maze for the spider, so that the spider will not dare to come next time for fear of getting lost and unable to get out. Of course, this metaphor is a bit inappropriate, but I just want to briefly explain the truth.
5. Content update
Update the content of your website frequently to increase spider interest. It doesn’t mean just updating a few articles or copying and pasting some text elsewhere. Just think about it, if there is no new article content every time, will the spider still come? If there is no new content, of course it will not come back, so the snapshot cannot be uploaded. For content, it is best to improve fresh, high-quality articles to make spiders happy, knowing that every time they are not in vain.
6. External links
External links are an important parameter for increasing snapshots. In this way, many webmasters will know more clearly and will not be verbose.
7. Industry characteristics
The speed of snapshot updates is also related to the popularity of keywords in the industry. For example, I have recently been paying attention to social issues, colds and other issues. So if the topic is relatively unpopular, such keywords are more likely to be updated. This affects snapshot updates.
8. Attention to keywords
Let’s talk about it mainly here. Do many SEOers find that the snapshots of different keywords on their website are different? For example, if my website is for colds, then when I search on Baidu for cold medicines, cold treatments, and what medicines are good for colds, I find that the snapshot dates are different. Generally speaking, a site usually has 3 snapshots. The update of the snapshot has a certain relationship with the frequency of update of this keyword and the network attention and popularity. Therefore, for us webmasters, the frequency of updating keywords can effectively grasp the snapshot of each keyword.
The above points are some summaries of the author's work. I hope it will be helpful to experienced or new webmasters. The article is provided by the webmaster What's good to eat when you have a cold ( http://www.strntv.com ). Cherish the results and indicate the source when reprinting. Thank you!
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