Those who do online promotion generally know about friendly links. The operation method of friendly links is very simple, which is to link two websites to each other. Friendly links may seem very simple, but if you don’t really understand them and make good use of them, If it does, then you can't really be called an SEO worker. Below I will briefly introduce the role of friendly links. Friendly links can play four roles in the website:
First: Friendly links can increase the PR value of the website. PR stands for PageRank, which is a ranking technology invented by Google to evaluate the importance of a website. The level ranges from 1 to 10. The higher the level, the more attention the website receives. Generally, a level of 4 or above is considered a comparison. Okay. The higher the level, the higher the ranking given by search engines. The easiest way to increase the PR value of your website is to create friendly links with websites with high PR value. However, this method is more difficult to implement, because high-level websites generally do not make friend links with low-level websites, and they can only rely on their own personal connections to find a way.
Tip: When we make friendly links, we generally have to make them with similar or higher PR values than our own website, otherwise it will not have much effect. Nowadays, many people are spending money to build friend links with websites with high PR value. This method used to be very effective, but recently Google has severely punished such friend links, and Baidu seems to be following suit.
Second: Friendly links can improve the ranking of website keywords. In fact, the principle of keyword ranking is the principle of voting. If a website wants to get a good ranking, it needs many websites to vote for it. The more votes it gets, the higher the degree of recognition of this website by everyone. This is what we often call external Links, an external link is a vote for your own website, so external links can affect the ranking of a website. Friendly links are the highest quality external links. If you want your website to get a good ranking, high-quality friendly links are the top priority.
Tip: When making friendly links, you should generally look for ones that are relevant to the content of your own website. Relevance means that peers have voted for your website, and this vote is much more important than a layman's vote for you. When making friendly links, you generally need to make mutual links to the main keywords of the website on the homepage. The homepage weight is the highest page on the website. The anchor text hyperlinks linked on the homepage are not static. When the primary keyword has a good ranking, you can also make some links to secondary primary keywords.
Third: Friendly links can increase the weight of the website. Weight is a word that those of us who do optimization often mention, so what is the weight of a website? It is the importance that search engines attach to a website. The more attention a search engine attaches to a website, the higher the ranking it will give it. . So how to improve the weight of your website? First of all, you must update your website regularly and quantitatively so that the website has new content every day. There is also the need to obtain a large number of high-quality external links. When our website has friend links with a large number of high-quality websites, search engines will give us a high weight.
Tip: When updating articles, try to be original, because spiders like fresh things, and pseudo-original writing is also a better method. As for collecting, I suggest you not to use this method. Search engines will still include it at the beginning, but When Baidu updates, a large number of included articles will be lost. This is called Baidu plucking, so I suggest that everyone should focus on original and pseudo-original articles. And the original content should be consistent with the theme of the website as much as possible, and try not to write some content that has nothing to do with the website. It should also be emphasized here that you need to be quantitative when updating articles. Don't post 10 or 20 articles if you are in a good mood today. If you are in a bad mood after two days, you will not post one article. This is very detrimental to spider crawling.
Fourth: Friendly links can increase the visibility and traffic of the website. When your website is linked to a more authoritative website in your industry, it will naturally increase the popularity of your website and increase the trust of viewers in your website. This will play a very good role in establishing the website brand.
Tip: Friend links can bring a certain amount of traffic to the website, but the amount of this traffic is very small.
Many people who do SEO often ignore the importance of friendly links. There are no books on the market that systematically introduce network optimization. Many people often take detours, so the webmaster of http://www.sh88888.com spends two years making friendly links. I would like to share my experience with you, I hope it will be helpful to you.
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