Since we do SEO, we must deal with search engines. Each search engine has more than one simple site command for us to use. This article summarizes some less common but very useful advanced commands of some search engines.
Commands shared by Baidu and Google
1.intitle
The English translation of the command into Chinese is also very simple (in the title), that is, the command to return the page title that contains the keywords we want to search for. The usage is to enter intitle: in the search engine search box followed by the word we want to search, for example intitle: webmaster.com, then what you get is a list of pages that contain the three words "webmaster.com" in the title.
2.inurl
URL is "the abbreviation of English UniformResourceLocator", the literal translation is Uniform Resource Locator, which is the web address we are familiar with. So when it is translated into Chinese, it means (in the web address). The usage and results are the same as intitle, the difference is that it returns the page whose URL contains the word we want to search for. Since URLs containing keywords also have a certain impact on rankings, using this command we can analyze in more detail whether our competitors include keywords in URLs.
3,""
Double quote command in English state. Its function is that the title of the returned page must contain the words or sentences between our double quotes. The words or sentences in the title of the page must be exactly the same as the content we are searching for.
4,-
That is the minus sign command. Its function is that we want to search for a page that contains a certain word, but does not contain a certain word. For example, Webmaster-Net, the returned page title must only contain the word "Webmaster" and not the word "Net".
5.filetype
The translation into Chinese is also very simple, that is what the file type means. The usage is filetype:doc webmaster, that is, the Word document page keyword on the Internet contains the webmaster's file. This quality is more convenient for searching the files we need. For example, to search for files in pdf format and containing seo, we only need to execute filetype:pdf seo in the search engine search box.
Google-unique commands
As we all know, Google developed from the English language after all, so it is more complete than Baidu in these English-style commands. Here are several commands unique to Google.
1,*
Many programmers may know that * is usually used in a matching environment, that is, * can mean anything. In Google, it also wants to express this meaning. For example, if we search for "Webmaster*", the page will be displayed, and the page of the Webmaster Network will also be displayed. Show it.
2. inanchor
This is not very easy to translate into Chinese, but it roughly means (contained in one page). To put it simply, it means that the page has external links for certain words. For example: inanchor: Webmaster Network, we can know which sites or pages have external links for this word.
3. related
Translated into Chinese it means "relevant". The usage is related: followed by a URL. It can generally query which sites have external links in which website together with the website we are searching for.
There are also some site, allintitle, allinurl and other instructions. You can check the relevant information. The purpose of these instructions is to allow us to better find resources or understand the opponent's external links. Speaking of external links, I would like to recommend a skycc combination marketing software that does a very good job in external links. You can check it out. Of course, these instructions can still be used in combination, such as inurl:.edu.cn intitle: exchange links, so that we can find which educational sites have the function of exchanging links; for example, intitle: search-engine, we can find in the title There are only pages containing the word search. There are more attempts, and I hope you can practice them yourself. For example, "+" etc. The article ends here. Maybe everyone knows these simple things, but in actual practice, it may be unknown whether you use them or not. I hope you can use it a lot, thank you!
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