When building a website, every webmaster must have the same wish - more traffic in order to bring more revenue! Therefore, it is particularly important to continuously publicize and promote your website so that more people know, understand and trust your website.
In recent times, through continuous learning and understanding and combined with the promotion practice of Hainan Tourism Network, I have summarized some promotion skills. Now I will share them here with the majority of webmasters, hoping to communicate together and make continuous progress.
1. About friendly link promotion
Most webmasters generally rely on forums or QQ groups to post link recruitment announcements to let others find them. I don’t deny this approach, but in my experience, this method of recruiting links basically cannot recruit high-quality links; because the websites you come to are generally not as strong as your own website, or the PR value is not as good as your own. , either the ranking is not as good as mine, or the number of entries is not as good as mine, etc. If you want to truly find high-quality links for your website, you have to change your method from "recruiting links" to "finding links" and take the initiative. For example, in order to find website links related to the Hainan Tourism Network, I specifically searched and landed on some tourism-related websites. I first used a tool to check the website's PR value, Alexer ranking, inclusion status, and the number of friendly links, etc. If appropriate, For my requirements (preferably the PR value is slightly greater than or equal to, the ranking is relatively high, the collection is relatively large, and the site does not have too many outbound links), I just look for the contact information of the webmaster on the site, and it usually works. Found it. Take the initiative to contact the webmaster and ask him sincerely but without losing dignity to exchange links with you. Don't be discouraged if you are rejected sometimes. Most webmasters will agree to exchange with you because of your initiative and friendliness, as long as your website is not too different from the other website.
2. About search engine promotion
According to statistics, 90% of the traffic of a general website comes from search engines. Therefore, the promotion of search engines becomes even more important. This involves some SEO knowledge such as website optimization and keyword setting. I will write another article to discuss it next time. This article will not discuss it for now. I would like to discuss search engine promotion from another aspect.
1. Actively post on Baidu, Tianya and other Tieba forums. Remember not to post your link easily, because Baidu basically deletes the link when it sees it (of course there are lucky times, very few!) You have to find a way to occasionally have your website name appear in the posts you post. If you can't post it, In the case of a link, send a picture (the picture has the slogan and address of your website) instead. As long as you often post meaningful and high-quality posts, everyone will agree with your point of view, and then Aiwujiwu will log in to your website to see what happens.
2. Actively answer questions on "Baidu Knows". Look for questions related to your website and answer them carefully, try to provide information that is useful to the questioner, and then fill in your website address in the "References" column (remember, you must answer the unsolved questions to enjoy this privilege) . The same method can also be used on Sina iAsk.
3. Frequently enter your website name or keyword search on major search engines, click on the item that finds your website, and browse a few more pages (remember not to close a page immediately after clicking on it) . Let the search engine think that the site's search click-through rate is high, so it will pay more attention to your website, which will help your website rank higher in the search engine.
3. About QQ promotion
Register a QQ account (presumably every webmaster will have several QQ accounts), join more than N QQ groups related to the theme or content of your website, and change your QQ name to your website name or what you want most Keywords, leave your website address and slogan in the QQ signature; actively participate in group chats, let your QQ name (that is, your website name) be more exposed, and everyone will naturally remember you. Also remembered your website. Of course, you must pay attention to civilized language when chatting, otherwise it will be counterproductive, and people who are disgusted with you will also be disgusted with your website. Occasionally post the information or news titles and summaries on your website that you think will attract the most attention, and bring the specific link to the news, which may get a good click-through rate. You can also chat with group friends in a targeted manner and introduce your website to them. Open a QQ space, and often reprint some novel or important content from your website in the space, along with your website link. If the article is attractive enough, your friends will repost it, allowing your articles and links to spread to QQ Every corner of the space. You can also open a QQ farm, help other people with weeding, killing insects, and watering, and let others steal your vegetables. This will expose your website name to more people, and everyone will remember your website invisibly. . There are more secrets for you to use in QQ, so think about it!
4. About soft article promotion
Many webmasters do not know how to write soft articles or are unwilling to put in some thought and effort into writing soft articles. This is a big taboo for webmasters. Regardless of your writing style, as long as it is your own original and true thoughts, it is a good soft article that is useful for promoting your website. What I say should be an encouragement and reminder to those webmasters who cannot write or are unwilling to write soft articles. Write them quickly!
After writing the soft article, the next step is to find a place to publish it. China Webmaster Website is a treasure, and there is nothing better than publishing here. Thousands of webmasters come here every day to collect articles, and your soft articles can be spread to every corner of the Internet immediately. Your website name and address will also spread to every corner, so you don’t have to worry about traffic!
Of course, my website is about travel-related content. I mostly go to some travel-related forums to promote and promote it. Today I am writing about the theme of "online promotion", which is related to webmasters, so I will come here Published here.
5. About forum promotion
Register a username that is the same as your website name or domain name in major forums, actively post and upvote posts; include links if you can post links, and leave your website name and website promotional pictures if you are not allowed to post links. Being as active as possible will give your website more exposure and make it more memorable. You'd better register a few more user names in some large forums, one will post, and the other will reply to the post, so that the post will not sink to the bottom of the sea.
6. About blog promotion
It is best to go to some large websites to open more blogs. Baidu, Sina, Yiwang and Tianya are highly recommended. These websites have high authority and good blog traffic. Make these blogs links to your website, and reprint some of your website’s exciting content (pictures and texts are best). These articles are marked as coming from your website, and include your website link; you can include them in this article Only publish some of the exciting content, and indicate "For more exciting content, please visit -hnenet.com/…" to attract readers to your website. Try to visit other people's blogs as much as possible, especially blogs with high traffic volume, and look for comments on relevant blog posts. Leave your website name and address. Interested people may follow the address to visit.
7. About offline promotion
Tell your classmates and friends that you have a website and ask them to check it out and make comments; if possible, ask them to find their friends to promote it for you. Find a local Internet cafe owner or administrator through connections and set your website as the homepage. No matter what method you use, whether it's treating guests to dinner or giving you some appropriate benefits, as long as it's worth it. You can also find a local computer seller and ask him to set your website as the homepage when he assembles computers for customers. The method is as above.
Okay, it’s already very late. I stayed up late to finish writing this article.
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