The trees on the mountain always grow into solid trunks after being baptized by many snowstorms. Behind every SEO worker, there is a bumpy and muddy road, and we always have to endure wind and rain, and thrive in this same job, which naturally has joys and sorrows. In the process of website optimization, work emotions often fluctuate with the fluctuation of website rankings. From another perspective, SEO is a highly competitive industry, and competition is always present. Once the website is punished by the search engine, this will also It means that you are punishing yourself for the fruits of your labor, and the feeling of bearing the burden is understandable. However, after the website is penalized by search engines, what is waiting for us is to find out the reasons and how to deal with them.
1: Over-optimization is often the easiest optimization technique to commit and to ignore. Everyone knows that search engines pay more attention to "natural laws", and optimization plans and operations are their own methods. You must master a "degree" for optimization work, and being too eager for success is the main culprit that will cause the website to be punished.
Countermeasures: Whether you are posting external links or updating website content, you must master the rules and frequency, arrange daily optimization work and persevere. When doing SEO work, remember to work on a whim.
2: The stability of the website space is one of the important factors in the fluctuation of the website ranking. If the website cannot be opened directly directly, there is no so-called user experience at all, let alone search engines to favor the website? However, if the space It's just occasional instability, so don't worry too much. The ranking will usually be restored after some time.
Countermeasures: When purchasing space, be sure to choose a reputable DIC, which is related to an important part of optimization work and the so-called user experience. If the rankings fluctuate only due to occasional space instability and special reasons, then please continue to stick to your work. I believe that the rankings will come back in a few days.
Three: Links are an important resource that affects website rankings, and friendly links are the simplest and most direct way to source external links to a website. It is also like voting for each other between websites. If the website links point to some low-quality links, It is conceivable that spam websites or websites that are penalized by search engines will also be implicated.
Countermeasures: Try to find relevant websites for friendly links, and resolutely not link to illegal websites such as gambling*. Secondly, check the friendly links of the website regularly. If you find that the linked website has signs of being punished by search engines, such as snapshot reversion, the site is not on the homepage, the number of included pages is greatly reduced, etc., be sure to delete the link in time.
Four: Website content is the core soul of the website and also means the connotation of the website. Whether the content is original and readable, and whether it can meet or solve the needs or questions of users is directly related to the trust of search engines in the website. If the content of the website is collected from other websites, then it is conceivable that the search engine should give you high weight and give you a good ranking?
Countermeasures: Of course, originality is not that simple, however, originality is not that difficult either. It doesn’t matter if your writing is not good. It doesn’t matter if your writing level is not high. Any famous writer cannot write well from the beginning. Write more and practice more. Over time, when you write whatever comes to your mind, what you write will become logical. After thinking about a topic, read more relevant information, add your own opinions and views, and state it with words according to your own ideas, so that a complete and original article will be presented in front of you.
Five: Website revision or title changes are often unavoidable. But for optimization work, frequent changes to the website or title changes, at least it will cause the website to be demoted, and at worst, the entire site may be K. With every change, search engines will treat the website as a new one, and the description of the title should reflect the core and soul of the website content. If the title changes frequently, search engines will not be able to accurately understand the business theme of the website. The website will be pulled into the sandbox for review.
Countermeasures: Before the website is launched as a whole, be sure to do these tasks, and consider the description of the title to highlight the core of the website content.
Author of the article: Shenzhen Eadoo Network Article address: http://www.eadoo.com.cn All rights reserved. When reprinting, the author and original source must be indicated in the form of a link.
Editor in charge: Chen Long Author karbin's personal space