Friendly links play a vital role in improving the overall weight of the website and ranking of keywords. It is a cliché to know this knowledge. For example, in the past, exchanging links mainly looked at the PR value of the other party, the inclusion of the website, and the snapshot of the website. , the number of external links, etc., we use these to judge whether a website is suitable for us to exchange, but we find that this method is sometimes unreasonable. First of all, some data of the website, such as PR, website inclusion, etc. It can only reflect the characteristics of a certain aspect of the website, but it does not mean that this website is definitely suitable for us. Some websites have special friendly link specialists. If the website is slightly "abnormal", it will be revoked. Others are Dishonest link exchanges are done and then removed two or three days later. These are very detrimental to our website. Therefore, in order to better develop my website, I have summarized the three elements of link exchanges here:
1. The strategy of linking due to friendship
The most important thing in the exchange of friendly links is integrity. If it is removed after two or three days, it will have no meaning for the website. If such dishonesty often occurs, then the website is likely to suffer from too many friendly links being withdrawn. The phenomenon of website authority being reduced; therefore, the best way is to exchange with friends who are familiar with you. For example, if you are the host of Ruyao website, then we can create a QQ group, join some friends in the same industry, and communicate through long-term Discuss, first establish the previous friendship with each other, and then discuss exchanging links. Only such links can last longer.
2. Follow the principle of erring on the side of shortage rather than excess
Many friends think that the website must have friendly links, and want to exchange some links in a short time. This kind of over-impulsive mentality is not advisable. The principle of erring on the side of exchanging friendly links should be followed, which means that it is not good. Websites, or websites with signs of cheating, we should not exchange with each other. In fact, the exchange of friendly links is a long process. It can increase the number of links as the weight of the website increases, but we should not completely exchange links. Only considering the SEO aspect, because only for keyword ranking, our links will often be too numerous and complicated. Once it is demoted by the search engine, it will be a very sad thing.
3. Find websites with potential for exchange
In the past, when we exchanged links, we only wanted to find websites that were better than ours. If everyone had this mentality, then we would not be able to successfully exchange links. In fact, this kind of mentality of taking advantage of others is not advisable. The best way is It is better to find those potential websites to exchange links. Once we exchange to this type of website, it will be very beneficial to our own website. Websites with potential can generally be observed from several aspects:
1. How to write the website title. To see whether a website is well optimized, you can roughly understand it from its title. Some websites continue to accumulate keywords, so this website may be cheating.
2. The layout of the navigation column. Generally, corporate websites put the company profile and company qualifications first. Such a website may be made by a website construction company. If it is planned by a friend who knows SEO, it will be completely different.
3. The quality of the content. Content quality can reflect the optimization details of a website. Assuming that the content is collected from other people's websites, then this website definitely does not have much prospects. A good website must be supported by good content.
4. Details of on-site optimization. Whether the layout of website keywords is reasonable, whether there is accumulation of keywords on the page, the use of robots, nofollow, H tags, etc., these small details can reflect the optimization technical content of a website optimizer.
Summary: The most important thing in the exchange of friendly links is the issue of integrity, which must be followed by both parties. Links without integrity not only waste time, but also have no meaning for the website; secondly, there are some skills and psychology of exchanging links. , exchanging links through three aspects of measurement will definitely make us do better in this regard. The article was originally written by Dongdaoru Yao ( http://www.zuipin.cn/dongdaoruyao_1.html ). Please indicate the source of the article when reprinting it.
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