The author has always been confused: Is SEO mediocre or advanced? Friends who are new to SEO will feel that SEO is very "mysterious". The reason is that I don’t know why my website’s keyword ranking appears on the first page of Baidu or Google. In fact, many experts can’t explain why their ranking goes up. There is only so much theoretical knowledge about SEO, basically just Baidu. But what is the most important thing about SEO? The author is still very vague. You say it is content, he says it is external links, and the third person will say it is website structure.
Nowadays, many so-called "experts" deceive people about SEO. In fact, most of them do it for their own pockets and deceive everyone into paying tuition. The author has already mentioned that training is risky and you need to be careful when paying money. It's best for everyone to take this as a warning, as it delays time and wastes a lot of money. SEO itself is a very practical technology, not just talking. It takes extensive experience to develop a feasible SEO plan. So back to the title: Is SEO mediocre or profound? The author believes that SEO is both mediocre and profound:
First: seo is mediocre
1. The threshold for SEO: The threshold for SEO can be said to be very low. As long as you can surf the Internet and become familiar with HTML through simple training, in fact, as long as you understand HTML, you will be fine. So when SEO became popular, there were many children learning SEO. In Hefei, where the author is located, I have now seen many Internet companies writing on their company websites: Hefei SEO training, Hefei SEO promotion. How much will your monthly income be after completing your studies?
2. SEO work: SEO work content is relatively boring and simple. Of course, this is the lowest level SEO worker, such as those who post external links. Website editors can also be considered SEOs, writing articles. Update the website content and do these things every day. It seems very simple and has no technical content. The author is also in this state.
3. The contingency of ranking: Even if you are the best SEOer, you may not be able to surpass a novice who has just learned SEO. Of course, this depends on the specific situation. For example: I give you the same keyword, and the competition for this keyword is very small. Maybe as an experienced person you will consider many things. After a while, I found that I was not as good as the novices. Why? It’s a very simple question. If you can put the keyword "seo" in the top few on Baidu and keep it for a long time. That's the real master.
Second: seo is advanced
1. SEO is constantly changing: changes in search engine algorithms directly affect the focus of SEOers' work. However, it is impossible for search engines to clearly tell you what to do to improve keyword rankings. SEOers still need to use failed experiences to prove the truth. Search engines will never stop, and SEOers will never stop either.
2. SEO is very competitive: everyone is engaged in website promotion, and the competition for website keyword rankings is so fierce. Many times we have worked very hard, but the results are still unsatisfactory. SEOers are probably too overwhelmed.
3. SEO requires innovation: When your website traffic reaches a bottleneck, how to break through is a headache. When your keyword ranking is not as good as that of your competitors, how to surpass it becomes a headache for SEOers.
To sum up: SEO is both mediocre and profound. Mediocrity is because you have to do the same thing every day, simple and repetitive. It is profound because SEO requires SEOers to adjust and challenge themselves at all times. Your opponent may be yourself.
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