In the previous article, we talked about "Why the new site is not included", but after the new site is included, the update of the snapshot is also a headache. I believe many webmasters often encounter it, and the author often encountered this at the beginning. problem, but the author believes that the reason why the snapshot is not updated is not the search engine, but the most important reason is the internal reasons of the website. The most common reason why the website snapshot is not updated or even goes backward is the website revision, and the main reason why the website is not updated for a long time is the instability of the space. For snapshots that are not updated, webmasters should not always imagine that it is a search engine problem. When we find that the snapshot is not updated, we should promptly find the reasons and solutions within the website. This is the most effective way to recover. Today, the author will talk about the reasons and solutions for snapshots not updating.
Reasons why website snapshots are not updated
1. Space is unstable. The factor of space will have an impact no matter what aspect it is in, and snapshots will also have an impact on the stability of the space. This is a commonplace, and I will not say more about it.
2. Friendly links are involved. This is the most unfair of all factors that cause snapshots not to be updated, because there are nine out of ten cases where the other party's website is implicated and snapshots are not updated, and it happens every day.
3. External links dropped rapidly. Although snapshots are not directly related to external links, among the indirect influencing factors, external links will also affect the newness of snapshots.
4. The content quality is not high or too much content is collected. At first, the search engine cannot identify the quality of the content, but over time, it will naturally be discovered by comparing it with the content in the database. If it is found that the content of the website is highly repetitive with the network, the lightest penalty is to stop updating the snapshot.
5. JS code overflow. As we all know, search engines are not interested in JS code. If the JS code is displayed directly in front of search engines without calling it, then the biggest difficulty is making it difficult for spiders to crawl, which will naturally affect the update of snapshots.
6. The website has been recently revised. The revision will not only have an impact on the snapshot, but also have a huge impact on rankings and weights.
7. The homepage is over-optimized. Generally, we judge whether it is over-optimized mainly by whether it is stacked with keywords, hidden links, purchased black links, home page jumps, high keyword density, etc.
After understanding the reasons why snapshots are not updated, let's talk about the methods to solve the problem of snapshots not being updated.
1. Ensure the stability of the space. Everyone knows the reason for this, so I will skip it here.
2. Remove bad friendly links. For some friendly links that have been demoted or K-ed, delete them or move them to internal pages. At the same time, if the other party's website snapshot appears to be stagnant, then we also need to move them to internal pages to avoid being implicated in our own. website.
3. Increase quality external links. As for the snapshots not being updated, the author recommends that when making external links, you should no longer focus on the previous forum blog external links, but should try to make as many high-quality external links as possible. Such as Baidu Encyclopedia, Baidu Knows, classified information, Baidu Space, new knowledge, etc., used to stimulate spiders to crawl the website.
4. Encapsulate JS code. The general JS code is mainly advertising code, so we should not directly apply the advertising code on the homepage. We should encapsulate the advertising code in the form of JS calls to prevent spider crawling from being hindered.
5. Go to Baidu Complaint Center to complain about snapshot issues. Compared with all the solutions, I prefer this one because it is fast. If a healthy website complains on the same day, the snapshot will be restored the next day.
6. Do not revise or modify the title frequently. If you really need to revise the version, remember to resubmit the website to the search engine login portal in time after the revision is completed. At the same time, once the title is determined, do not modify it. If you want to change it, you can modify it bit by bit. Do not modify it all at once.
7. Improve the quality of content. Mainly by updating more original content and collecting as little as possible. If you really can't write original content, you can make some high-quality pseudo-originals.
8. Standardize update frequency and rules. If you only updated when you were in a good mood in the past and stopped updating when you were in a bad mood, then try to control the update frequency and regularity when the snapshot is not updated. How many articles should be updated a day? Control when to update, and regain search indexes. Sincere trust.
9. Add website map. Make a website map page yourself and submit it to the search engine login portal to update the snapshot. This is very effective. You can try it. It is best to use the xml format for the map, and it is in plain text form, without pictures or other information. element.
The above is all the author’s optimization experience on the reasons and solutions for why snapshots are not updated. In fact, the reason why the snapshot is not updated is mainly due to one of the above points, and it is not the reason for the search engine. The author suggests that when looking for the reasons, you should test them one by one and analyze them as carefully as possible. This will be the most effective way to solve them. . That’s all for this article. It is exclusively provided by Jacket ( www.jf59.com ). Please indicate the reprint, thank you!
Editor in charge: Chen Long Author ustbhong's personal space