There is one thing that SEO has to do almost every day, especially for people who are external link specialists. This thing is also very important, and that is to exchange friendly links for their own websites. Why do I talk about friendly links? Because judging from my work content these days, I do take an hour every day to change friendly links, and I will tell you about the bitterness I encountered in the process:
First of all, no one cares
"We are the one who decorates the first website. Our PR and inclusion are both good. I wonder if I can exchange a friendly link with your site!" I said this sentence every time after adding someone else's QQ, but after a short time passed. , two hours passed, and when it was time to eat at noon, the person went offline and did not reply to me. I have encountered so many situations like this. You told others, but they didn't say not to change it; they didn't say that it would just be wasted if you change it. And in the end, he left with no interest. This is often the case when linking. Others don't care about your existence. Maybe some people don't have time to answer you because they are busy, but a large number of people just ignore you. It may be because your website is not good and you are not worthy of exchanging with their website, but at least you can explain the reason. Let others know what is wrong or bad.
Secondly, the weight is low
In the eyes of many people, the first thing to look at when changing links is your PR value. If your PR value is too low, you may not even look at your website, which directly denies that you cannot interact with your own website. . We professional SEO people also know that whether a friendly link is suitable or not depends on the overall situation. It does not mean that you cannot change it because of low PR. Although there are many websites with relatively low PR values, their website keyword rankings are very good, and the snapshot updates are quite fast, either the next day or the same day's snapshot. A website like this is also a very good website. , if the difference in PR is not too big, it can be exchanged. Therefore, such a low weight becomes the most difficult problem for SEO or external link specialists, and the PR value cannot be improved in a day or two. It will take a while to slowly improve. No matter how urgent we are in building the website, it will not make any difference. Neither.
Less included again
You will also encounter people like this when you change links. Although your website PR is equal to their website PR, and your website Alexa ranking is higher than their website ranking, others still don’t exchange friendship with your website. Links, such people will say: We do not value PR when exchanging friendly links. What we value is the number of included websites. If the website is not included, no matter how high the PR is, it will not have much effect. Sometimes, because it is a new website, or a sub-site that has just been opened by your company, the inclusion of the website is almost zero, so if you change the link time, you will not be able to change it. Everyone knows that when we have time, we exchange friendly links just to guide search engine spiders to crawl. When we first update articles by ourselves, they will not be included at all. If we can no longer attract spiders by exchanging links or making external links, then they will come later. More inclusions in the website. Therefore, SEO workers really need to solve the problem of website inclusion first. After all, inclusion is the top priority of the website.
Finally cheat link
When the word "liar" is mentioned, everyone will be very disgusted, because there are many liars in the SEO world. Some defraud your clicks in QQ groups; some defraud clicks in forums; and some defraud links through friendly links. The method of these people: after he adds you or you add him on QQ, both people feel that the type of website and the overall situation of the website are similar, or that their website has a slightly higher weight than their own website, and they do it without even thinking about it. It is said that you can change; some even have obvious differences and others will change with you. After changing, you feel that you have taken a big advantage, and at that time, they also added your website link for you. However, after a few days, when you check your website link, you find that the website has not added your friendly link. When you ask others, they will say that it has been added and has not been removed. Another thing is that what he adds for you is not the homepage of the website, but the inner pages or a special link jump page. Such friendly links really have no effect on your website. Therefore, we must pay special attention when changing.
The above four points are some situations I encountered when I was working on the decoration website http://www.zxdyw.com . I don’t know if you have encountered such a situation, whether you have encountered it or not. , everyone must pay attention when exchanging links in the future, and do not be blinded by the immediate benefits. And finally, thank you everyone for your clicks!
Editor-in-Chief: Raising the author’s personal emptiness