Content is king, and external links are king. This sentence is the most well-known in the webmaster industry. Many webmasters use this as the core of website building. Compared with the setting of content, the construction of external links is more skillful. Whether it is exchanging friend links or adding links to Q&A platforms, building external links always requires more skills as a basis. Just like adding links to Q&A platforms, they will be deleted if you are not careful. In serious cases, they may even be banned. title. In the same way, as the most frequently used method of exchanging friend links as a webmaster, there are also many aspects worth noting. Only by handling these aspects can the contribution of friend links to the construction of external links of the website be further enhanced.
When looking for external links, you must have backlinks
Birds of a feather flock together and people divide into groups. Many webmasters hope to establish links with some more famous websites in order to convey to netizens the idea that "my website is very authoritative". Driven by this idea, some webmasters will apply for friend links from dozens of websites at once, so they add a lot of websites without backlinks to their own friend links. In fact, this is very detrimental to the website. Because under normal circumstances, it is difficult for a website that is not well-known to establish friendly links with other well-known websites or websites with higher weights, and these "superficial friendly links" without external links are not actually recognized by search engines. . In fact, webmasters have a very simple idea. They think that if I put the websites I often visit on the page, it means that I am friendly to you, and you should also be friendly to me. In fact, there are too many backlinks in my website. If we have friend links, search engines will not only not recognize our website, but will also think that we send out external links randomly and judge that our website cannot be trusted. A friend of mine runs a portal website. This is such a situation. The PR value has increased from 5 dropped directly to 2, so when looking for friend links, you must have backlinks.
2. It is best not to use a normal website to launch a new website.
Many webmasters have multiple websites in operation, and everyone knows this. The more common approach is to use a more mature website to launch a new website. Everyone has a good idea and wants to use a new website. Drag and drop a new site to make it grow faster, but in the author's opinion this approach is not advisable, because it is impossible to build a new site with just one website. Not only is it impossible, but it may drag down your own website. , so if we really want to do it, we can spend some money to hire someone else’s website leader. On the other hand, as long as other people's website snapshots and collections are normal, we can exchange friend links, but the premise is that they must have backlinks.
3. Don’t just focus on PR value
PR value is an important indicator to measure the weight of a website, but we cannot rely entirely on this indicator to judge the level of a website. When considering a website, we must also consider it in conjunction with other aspects such as Baidu snapshots and website rankings. Because a website's PR value is high does not mean that its weight is high. A website's PR5, Baidu's weight is 1, and a website's PR3, Baidu's weight is 2. I suggest all webmasters choose the latter, because when building external links Stability is also needed.
Four access speeds to pay attention to
Some websites have ideal weights, but they are easy to lose links at critical moments. To put it simply, web pages often cannot be opened during peak access periods. For such websites, the author recommends that you do not exchange friend links. Because this kind of website often cannot open the page during the peak period of visits, it will be deducted by the search engine. This is a big penalty for their website, and because of the joint effect of the friend link penalty, we As their friend link, there will definitely be punishment, so in the above situation, it is better for the webmaster not to establish a friend link with them.
The number of five friend chains should be appropriate and gradual
After Baidu algorithm adjustment, Baidu will punish websites with too many export links, so webmasters must control the number of friend links when making friend links, usually around 30. And for a new website, it is enough to exchange 5 links in the first month, and then add two more links every day, until it grows to 30. The time span here is only 2 months, so the webmaster must be calm.
The above is the author’s summary of what you need to pay attention to when exchanging friend links. In fact, exchanging friend links is a very complicated matter. It is not just a matter of finding a website with a higher weight than your own to exchange. In this way, the other party may not necessarily agree, and Although the weight is very high, sometimes it is not very helpful to your own website. Being more targeted when exchanging friend links is actually more beneficial to the website. Don’t worry, the author will continue to introduce what you need to pay attention to when exchanging friend links in the next article. other aspects.
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