As for what the bounce rate is, we have introduced it before. Everyone knows that the bounce rate has a certain impact on the keyword ranking of our website. The purpose of search engines is to rank websites that users like at the front. The lower the bounce rate, the more users like our website. Generally speaking, the bounce rate is controlled below 50%, so how can we reduce the bounce rate of the website? In fact, it has some similarities with the "Some Ideas for Improving Website PV" written before. Let's discuss reducing it from five aspects. Bounce rate method.
1. Ensure page opening speed
The opening speed of the web page is too slow, which directly hinders the user's access and undoubtedly increases the user's bounce rate. Therefore, the space/server selected for the website must be fast and stable, and the images, JS, Flash, etc. on the page must be compressed or reduced. Generally speaking, the entire loading time of a page should not exceed 6 seconds.
2. Simple and clear page design
When a user comes to the website, the first thing that catches the user's eye is the entire page view. Just imagine, if a page design is messy, or colorful and non-mainstream, will users still be in the mood to read the content? Therefore, a simple, clear and unique page template can make users browse more easily and comfortably! When designing the page, you must It is more appropriate to design the page according to the user group of your own website, because different user groups like different styles.
3. Improve the quality of website content
Speed and beautiful templates alone are not enough. Users come to your website not to appreciate the design of your website, but to find the content they want. Content is the soul of a website. High-quality content will be recognized by users and will also get better rankings. Therefore, the content must be precise and not cluttered!
4. Study the psychological needs of users
Building a website means creating traffic and users. A website that has not studied user needs cannot be successful, so we have to constantly figure out, what is the purpose of users coming to our website? What do they need? What can we provide? Only after thoroughly studying users can we do it. Produce better content to satisfy users, thereby promoting user stickiness and reducing bounce rates.
5. Reasonable adjustment of page layout
Page layout is divided into early layout design and later website fine-tuning. The early layout design is a page layout made through investigation and analysis of user needs. However, the early layout may not necessarily fully solve the needs of users, so later data research is crucial. We can analyze the background data through statistics to find out which words users searched for and came to our website. What is the purpose, why did you leave, etc., combined with Baidu’s related searches, can make a good judgment on user behavior. Then make reasonable adjustments to the layout of the page, and put the things that users need and care about most in the most obvious position. Only by doing these things can you firmly capture users.
Because this knowledge has been introduced on the Bolang blog before, I won’t go into details here! In fact, solving the problem of bounce rate is to solve the problem of user needs, so as long as we continue to analyze website data and study user search behavior, and then provide reasonable guidance , Attract users, you can control the bounce rate below 50%. Original address http://www.bolangSEO.com/jichu/148.html Please keep the source when reprinting!
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