The so-called long tail theory means that as long as the storage and circulation channels of products are large enough, the market share occupied by products with low demand or poor sales can be comparable to or even larger than the market share occupied by a few hot-selling products. , that is, the convergence of many small markets can generate market energy that rivals the mainstream. In other words, a company's sales volume does not lie in the head of the traditional demand curve that represents "best-selling products", but in the often-forgotten long tail that represents "unpopular products". In the SEO world, the long-tail keyword theory also applies to long-tail keywords, so what can be done to make this unpopular long-tail keyword stronger?
First: Improving the weight of the website is a prerequisite
The impact of weight on a website is obvious. The higher the weight of the website, the faster the ranking of long-tail words will rise. Some websites can even achieve twice the result with half the effort. So how do we increase the weight of our website and improve the ranking of long-tail words? In fact, the method is very simple, it just depends on whether the webmasters have firm confidence and tenacious execution ability to persist in doing it. To increase the weight of a website, webmasters must update their website content every day, strive to explore some information that users are interested in, improve the user experience, and stick to users. Originality is the first choice. Keep updating original content every day. This will increase search engines' attention to the website and speed up the inclusion of the website's content. In addition, webmasters must insist on sending out external links. As the saying goes, "content is king and external links are king." Through external links, search engines can come to your website faster. As long as you insist on doing this every day, it will help increase the weight of the website, and slowly these long-tail words will also rely on the weight of the website to rise rapidly.
Second: Choosing long-tail words wisely is the foundation
The size of website traffic is closely related to the keywords of the website. In this era of rapid development of the Internet, more and more people are exposed to the Internet. Of course, in order to meet more needs of netizens, one website after another has emerged. Nowadays, in this sea of the Internet, keywords have been used extensively. For some new sites, trying to get a good position for a keyword is simply a matter of finding a needle in a haystack. Gradually, long-tail words have replaced the status of keywords. If a website can capture the user's psychology and select long-tail words, then as long as these words are used, it will not worry about traffic problems. So how should the webmaster choose these words? Since they are long-tail words, these words must be the target words that users input most directly. For example, if a website is for mobile phones, then users generally will not type the key word "mobile phone" Search for keywords because the scope of such keywords is really too large. Even if there is, it is not easy to put the word "mobile phone" on the home page. The competition is very fierce, with an index of 67,000. Users generally search for some specific target long-tail words such as "new smart phone, Sony Ericsson music phone". Therefore, when choosing long-tail words, we should choose some words related to the nature of our website. These words are preferably words with low competitiveness and a certain amount of traffic. It is relatively easy to choose the right long-tail words to make it the homepage, so if you want long-tail words to bring traffic to the website, remember to choose long-tail words wisely.
Third: Reasonable layout of long-tail words is a prerequisite
If long-tail words want to be noticed by search engines on a web page, their reasonable layout in the web page plays a key role. Webmasters all know that the layout of website keywords in web page content must follow the rules of search engine optimization. Of course, the same is true for the optimization of long-tail words. I found that many webmasters like to pile up long-tail words. Take an article on a web page as an example. In order to highlight long-tail words, some webmasters let them appear repeatedly in the article. This has serious consequences. Users appreciate the feeling of reading the article. Secondly, the behavior of stacking long-tail words can easily be judged as cheating by search engines, and it is easy to be demoted. Even if the article is original, it will be criticized by you because it is stacked with long tail words. Influenced by the last word, it ended up being a useless effort. There should not be too many long-tail words appearing on one page. In addition, many webmasters like to put some long-tail words on the homepage and ignore the importance of the inner pages. Doing so will lead to unstable rankings of long-tail words and suddenly High and low. This is the so-called "top-heavy", which is also a mistake that webmasters often make when setting long-tail words. To solve this problem, webmasters should first clearly understand the content of their website and set long-tail words according to the content. , Generally speaking, the homepage should have some core words with strong generality, while the long-tail words on the inner pages should be closely related to the content inside and highlight the theme. Reasonable layout of long-tail words is the basic condition for gaining search engine attention and stable traffic.
Fourth: External connection is the king is the truth
Our first point mentioned the view that "content is king and external links are king". Indeed, whether the content of a website can be discovered depends largely on our external links. The more external links a website has, the more routes there are to the website, and search engines will follow these external links to your website and include the content of your website. There are many ways to make external links. Forums, blogs, soft articles, information networks and other platforms can send our external links. You can also use skycc combination marketing software to send out external links in bulk. If we want our long-tail words to bring traffic to the website, then we can increase the weight of our long-tail words through external links, thereby improving the ranking of long-tail words and bringing traffic to the website. When I first came into contact with the Internet, I simply thought that external links were just a matter of pasting the URL of my website into the published content. However, slowly I found that the external links did increase, but my long-tail keyword rankings Still at a standstill. After research, it turns out that if you want a long-tail word to rank, you must give it an external link. We can make anchor links for the long-tail word. This effect is the best, but some websites and forums do not. If anchor links are allowed, we can add our own long-tail words next to the website we want to promote. In this way, the weight of the long-tail words will also be improved to a certain extent. When the weight goes up, the ranking will go up, and the traffic will go away. No more falling.
Fifth: Strengthening execution is the guarantee
"Rome was not built in a day." Neither is a website built in a day. In order for a website to obtain stable traffic and income, it can only be formed through continuous accumulation. In this process, we will encounter various difficulties and setbacks, but please remember that on this road, the biggest enemy is ourselves. As far as long-tail words are concerned, it is not difficult to put long-tail words on the homepage of search engines. What is difficult is whether we insist on doing it every day. Only if we insist on doing it every day can long-tail words have success. Home page day. "Fishing one day and posting the web three days" will not succeed, so whether you are building a website or working on long-tail keywords, webmasters must strengthen their execution and don't let yourself give up easily. This is the key to a successful website. A basic one.
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