Everyone knows the principle of "external links are king" when doing SEO operations, but these four simple words only show the importance of external links for website rankings. There are many detailed issues that are worthy of our attention in practice. , Judging from the constantly updated algorithms of search engines, external links that lack content relevance and forum signatures and other types of external links have gradually lost their effectiveness. Search engines are paying more and more attention to high-quality external links, and friendly links are A type of external link with higher quality. Today I will talk about how to judge the quality of friendly links.
1. Link method
Friendly links can be divided into two categories, namely mutual links and one-way links. Mutual friendly links refer to links between the websites of both parties, while one-way links mean that the other party's website has a link pointing to our website, but we do not. In terms of effect, it is definitely a one-way link.
2. Analyze weights
The meaning of weight in a cheesy way is "the position of the website in the search engine". This is also the reason why some websites rank high and some websites rank low, because the weight of each website is different, and the one with the higher weight will naturally rank High, the overall purpose of SEO is to increase the weight of the website in the search engine. To sum up, the higher the weight, the more trust the search engine will have. And if the website with the high weight, that is, the website trusted by the search engine, exchanges links with us, There is no doubt about the effect.
3. Analyze the number of export links
This is a very easy-to-understand principle. We simply call it the "cake principle". It means that if there are more people sharing the cake, the amount each person gets will decrease. For friendly links This phenomenon also exists in China. If the other party only makes friendly links with us, the effect can be considered to be the best. However, if the other party has too many export links, the weight we obtain may only be a few tenths. Therefore, the number of exported links from the other party's website will directly affect the quality of friendly links.
4. Relevance of content
As mentioned above, search engines are paying more and more attention to the relevance of external links. The relevance here refers to the relevance of the content. Now most webmasters pay most of their attention when choosing friendly links. When it comes to weight, I like to make friendly links to high-weight websites such as A5 and various portals. Of course, there is nothing wrong with considering the weight of the other website when choosing friendly links. However, if you can pay attention to the relevance of the content at the same time, it can have an effect. An even more powerful effect.
5. Snapshots and PR of the other party’s website
PR and snapshot information are important basis for everyone to analyze whether the website is good or not. PR is mainly for Google, similar to Baidu's weight, while snapshots are mainly for Baidu. The update speed of the snapshot can also explain the weight of the website from the side. Therefore, PR and Baidu snapshots are also a reference standard for us to judge the quality of friendly links. Try to choose ones with high PR and fast snapshot update speeds.
The above are some of the methods we commonly use to analyze the quality of friendly links. It must be mentioned that if the website is still new, it is not recommended to rush to import a large number of external links, because these behaviors are unnatural from the perspective of search engines, at least. You should start building external links after the website has been in operation for 2 to 3 months. I now have a small website http://www.0535fruit.com . I hope I can give some tips to newbies. Thank you.
Editor in charge: Chen Long Author's personal space at www.0535fruit.com