When I first came into contact with SEO on Monday, the most common thing I heard was "content is king, external links are king". Facts have proved that this is true, but I think this is not the most important thing. Zhou Ba believes that everything we need to do is the title. Website title optimization is definitely the top priority. Only by determining the most accurate and concise title can we achieve twice the result with half the effort in future optimization work. The author recently personally changed the title of a new website, and the keyword ranking was directly on the Baidu homepage, and rose to the second place on Baidu three days later. Here, I will take a wholesale website I just took over (Zhiyi Clothing) as an example on Saturday. Share the effectiveness of website title optimization and the secret weapon to directly rank website keywords.
1: From what angle do you look for keywords?
In the eyes of many people, they think that website keywords are the best to write. Just write the keywords for whatever line of work you are doing. More people (especially company bosses) think that the website title should of course be the company name. Here, What I want to say on August is that this idea is completely wrong. The reason is very simple. When your user does not know the name of your company, will he search for the name of your company in a search engine? Write Industry keywords are also critical, just like our company’s socks wholesale website. The title of the website before I took over was “Professional socks manufacturer, wholesale distribution of Japanese and Korean fashion stockings, leggings and socks--Recruiting online store agents to join”, something like this Although the website title contains industry keywords, it obviously has redundant content and looks very unprofessional. After the author took over, he changed the title to: "Japanese and Korean Fashion Stockings_Leggings_Socks Wholesale Distribution Price_Taobao Agent_Zhiyi Clothing". Remove redundant and unnecessary words, make the title as concise as possible, determine the keyword needs from the user's perspective, so that users can understand what business your website is about at a glance, simple and clear, and can easily Remember the name of your company (such as Zhiyi Clothing).
It can be seen that the determination of the website title should meet the following conditions:
1. SEO optimizers should choose the website title from the user’s perspective. Not the company itself, nor the industry itself, but the users (i.e. target users), consider from the perspective of user needs.
2. The website title does not need redundant meaningless words (for example: professional, best, sincere recruitment, etc.)
3. The position layout of the keywords in the website title should be reasonable (words with high customer demand are placed first, and words with high competition are placed first, because Baidu search engine stipulates that the weight of keywords that are higher in the front will be higher.)
2: How many appropriate keywords are there in the title?
Bi Cai often searches for some words in Baidu. Among the many websites that come up, most of them have long titles, some even exceeding 100 words. The author here wants to say that this is a taboo for website optimization. According to Baidu Optimization Guide, the more keywords in the website title, the lower the average weight assigned to each keyword will be. For this website like the one I took over, we Mainly made of stockings, bottoming socks, jacquard socks, pantyhose, candy socks, etc. If these words appear in the title, then the weight of each word will be very low. If you want to rank each word If you do it, the time and energy required will be greatly increased. The author only chose the keyword stockings because among all users in need, the vast majority of people search for stockings, so the keyword "stockings" must appear in the title. Other words can be optimized as long-tail keywords. When users search for these words, they can still come to our website.
So how many characters is a suitable title? According to Baidu SEO Guide, it is best not to exceed 28 characters in the website title (referring to Chinese). According to the author's experience, if the website title is less than 10 characters, it is not Very good, so a standard website title determined by SEOER should be between 10-28 Chinese characters.
3: What symbols are used to separate Guanjian words?
This is a topic that has been debated by everyone for a long time. What kind of symbols should we use to separate each keyword? The author believes that this issue should be considered from the following aspects:
1. User experience - when a user searches for a word and sees our website, we need to provide the user with a clear, simple and clear title, rather than a confusing title. Some people like to use "★" or other similar titles. symbol, which will undoubtedly affect the user's sight. In many cases, the first thing the user sees is not the keyword he needs, but the five-pointed star symbol.
2. The meaning of the characters - this requires a little basic knowledge of computers. According to the computer language, symbols such as underscore, dash, slash, comma, period, vertical bar, etc. are defined as delimiters, so it is best not to use other symbols to avoid misunderstanding by the computer.
Based on the above two points, the author believes (only representing my personal opinion) that "_" is the most suitable. It not only complies with the regulations of computer language, but also satisfies the user experience well. The underlines in the titles searched on Baidu have basically been hidden (these hidden means that the users cannot see them, but they actually still exist), which does not affect the user's brief reading and browsing at all.
Four: Make full use of Baidu word segmentation principles
Baidu's word segmentation principle is a very user-friendly invention, which greatly reduces the difficulty and speed of querying and processing various information for search engines, and also provides a favorable guarantee for the simplification of our website titles. Let’s take the website of my company as an example.
The title of the author's company's wholesale website is "Japanese and Korean fashion stockings_leggings_socks wholesale distribution price_Taobao agent_Zhiyi Clothing". According to Baidu's word segmentation technology, when the user searches for "Japanese and Korean stockings, Japanese and Korean leggings" , Japanese and Korean leggings, Japanese and Korean socks, Japanese and Korean socks wholesale, Japanese and Korean socks distribution, Japanese and Korean socks agents, Japanese and Korean socks prices, Japanese and Korean stockings distribution, Japanese and Korean stockings prices, Japanese and Korean stockings agents, Japanese and Korean stockings wholesale Words such as these can make our website appear in the search results.
The author has seen that many websites have an obvious feature. Take one of our peers as an example. Their website title is like this: Yiwu socks manufacturer, Yiwu socks wholesale, Yiwu socks agent, Yiwu socks manufacturer, Yiwu socks distribution, Yiwu Japanese and Korean socks consignment, Yiwu foreign trade socks monopoly. . . . . There are more things later, so I won’t write them all out one by one. Such a website title is considered cheating in Baidu's eyes, and points will be deducted when rating the website. This is a typical title writing method that does not use Baidu's word segmentation technology.
Five: Can the website title be changed?
The title of my website is very messy. My main keyword is not in the title. I want to add another keyword in the title. Under such circumstances, many people have the urge to change the title of the website. The author told You, the website title does not just change. Baidu is very taboo about changing the title of a website. In this way, you will tell Baidu a message that my website does not know what to do. Since you don’t know what to do, No matter what you do, then Baidu will definitely not give you a favorable ranking, and even Baidu will directly give your site to K. Therefore, changing the website title must be done after careful consideration, like the author did. After the title, the keyword "wholesale leggings" ranked directly on the homepage in Baidu, and rose to second place three days later, which is very good for a new website.
It can be seen from this that it is not impossible to change the title of the website. The key depends on how you change it. But please remember one thing, do not change the title of the website at will. If you want to change it, change it in place at once. Don’t change it in the future. Stick to the content. And external link building, Baidu will give you a good ranking sooner or later. This article was originally published by Zhouba ( http://www.jiezhibei.com ). Please indicate the source for reprinting. Thank you for your cooperation.
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