Nowadays, many people think that Baidu will give special weight to Baidu's products. Everyone thinks that Baidu knows that Baidu Encyclopedia, Baidu Tieba, and Baidu Experience rank so well because of the special "care" given by Baidu, which belongs to high weight. So everyone is rushing to post external links on Baidu products, thinking that they can leave a link on Baidu's products. It can improve the weight of our website very well. So everyone is rushing to send external links to Baidu's products. In fact, this approach and idea are incorrect. Let's analyze why it is incorrect.
First of all, the weight of a page is based on the quality of the page itself, not on the weight of the entire site. In other words, the weight of the page itself may not have much to do with the main site. Of course, I do not deny that a page under an authoritative site will have a higher weight than a page on a new site, because the "origin" of a page is also an aspect that affects the weight, but that is only one aspect. What is the quality of the page itself? That means whether your page has a large audience, whether the content is rich enough, whether there are many likes, whether there are many comments, whether there are many people sharing, whether there are many external links to this page, etc. Factors to determine whether your page is a high-authority page.
For example, if you create an entry for a very new noun in Baidu Encyclopedia, no one in the world may know about this entry, and no one may search for it. Is it still useful to have an external link on such an encyclopedia page? High-weight links are "shaped". Innateness (that is, birth) may have a little relationship, but more importantly, nurture is the decisive factor in whether a page is of high quality. Moreover, a link's weight may slowly increase over time, or of course it may disappear. Why is it said that high-weight links are created? Because you need to get traffic to your page, then you need to promote the page to which you send external links. And just like an encyclopedia entry, you should constantly update and improve its content to guide users to click on your external links, because the activity of external links is also an important criterion for judging the weight of external links. Of course, if someone comments, likes, and reposts your article, search engines will recognize your high-quality content, and only high-quality external links will appear. Maybe you will say, no, the current external links have become so complicated? Yes, high-quality external links need to be so complicated to obtain.
The reason why Baidu Encyclopedia ranks well is not only because of its own SEO technology, but also because it has been manually reviewed and all contains high-quality content. Can solve problems for users. Another reason why Encyclopedia ranks well is that its server cluster is incomparable to websites of small and medium-sized enterprises like us. It goes without saying that SEO is the best, because they are in this business. It is precisely because of these points that Baidu's products rank very well. However, some people who do not know the truth think that this is Baidu giving special weight to its website. In fact, this is not the case.
Let’s take a look at the case. Recently, something has exploded in the SEO world, that is, Baidu prompts have appeared again on Baidu - Baidu’s suggestions on SEO. Let’s take a look at the pictures
Did you all see that the snapshot of this webpage was taken on March 2nd? The snapshot was not from the next day, and the author observed that it was only released two days ago. The ranking is only available in the past few days. When the snapshot was first released, it was the same as an ordinary page. It had no weight at all and did not participate in the ranking. But in the past few days, the ranking of this page has gone up because of user clicks. If you think about how much traffic this page has, it ranks first. As you can see, sometimes Baidu is not biased. In fact, this is enough to prove that although it is a page under Baidu, Baidu does not give special treatment, so our efforts to pursue high-quality external links under Baidu are actually in vain. Baidu's products are used for promotion, not for external links. I hope everyone can look at Baidu's products correctly. The content of the article is originally shared by Canyinpeixun Training http://www.canyinpeixun.net/ . I hope it can help everyone gain something and not fall into some SEO misunderstandings, which will make our SEO journey more difficult. Thank you.
Editor-in-Chief: Yang Yang’s personal space where the author collected the funniest jokes on Weibo in 2012