Whether we optimize a website ourselves or help others optimize a website, before we start, we need a relatively complete SEO plan as an overall guide. With this plan, everyone can start SEO optimization work step by step, then How should we write such a relatively complete SEO plan?
1. Selection of website keywords
No matter what website you make, you need to have a website positioning, and positioning is very important to include which type of words you want to optimize, mainly including target keywords and long-tail keywords. The target keywords are also your homepage. The main words to be optimized, long-tail keywords are keywords that revolve around the main keywords of the website, which are relatively less competitive but have a higher conversion rate. Whether it is a target keyword or a long-tail keyword, you can You need to analyze the industry you are engaged in and find out what words users are searching for. It is best to make a keyword database.
2. Analyze the website status of peers in the industry
The so-called knowing yourself and the enemy, you can win every battle, is practical for many industries. After analyzing the keywords, we have to analyze the website conditions of our competitors to see how big our gap is. We should be aware of it. We mainly analyze some SEO of the opponent's website. Situation, such as the website's inclusion scale, PR value, domain name age, whether this domain name has been used for other websites, the website's content layout, the main source of content, originality, and the application of nofollow, in-site anchor text, etc., and brand awareness, etc. , must be recorded.
3. Some SEO conditions of your own website
For example, the content source of the website, the relevance of external links, internal adjustments of the website, such as the use of H tags and the use of nofollow. In short, it is basically the same as the above analysis of the SEO situation of competitor websites. When you have finished analyzing these Then you will see the gap between you and your opponents.
4. Determination of SEO goals
Through the above steps, you have a basic understanding of your own website and your opponent's website. Next, you need to set your SEO goals. Before doing anything, you need to have a clear goal. To do SEO Likewise, you need to have a long-term goal, which actually means refining some of the more important SEO indicators, setting goals respectively, and setting a deadline for the goals.
5. Analysis of the target user groups of the website
When building a website, you must know the situation of your target users. You need to conduct detailed analysis and classification to see which group of people your website’s target users are mainly. For example, if your website is e-commerce, your Main users basically come here to shop. Whether your page is conducive to their purchase needs to be considered. Only by conducting a detailed analysis of user behavior can the website be optimized in a targeted manner.
6. SEO implementation costs
After you have determined your goals and target users, you must consider how to implement your SEO plan and what resources are required for implementation, such as labor costs, time costs, and search engine algorithm improvement factors that you need to consider. .
7. Implementation of SEO plan
After you have laid out the previous steps, it is time to implement them effectively. No matter how perfect the plan is, if it is not implemented properly, it will be in vain, so execution is very important, such as the construction of content, how many external links are sent every day, Where to post, structural adjustments within the site, etc. all need to be implemented according to the plan.
8. Adjustments in SEO data analysis and execution
After you have implemented it for a period of time, you need to make statistics and analyze the effects during this period to see whether you are progressing according to the established goals, what challenges you encountered during the implementation process, and how to solve these difficulties. When problems arise, After the problem is solved, if adjustments are made, it is best to achieve the predetermined goal by repeatedly adjusting and moving forward. Source of this article: http://www.wowawowa.cn/WOWAWOWA Slimming Network A5 is the first release, please indicate when reprinting, thank you!
Editor in charge: Yangyang Author keepmove's personal space