The articles published on the website are an important part of the entire website content, and all articles constitute the overall content of the website. Every article published on the website is included by search engines and has a good ranking. Not only does it help the website's inclusion to increase steadily, but it can also be seen by more users on the Internet. This requires website editors to be more careful when writing or editing articles. Incorporate good SEO awareness. When we develop the habit of integrating SEO awareness into every article from title, summary summary, keywords to article content, doing every step well will enable the website to gain huge traffic from the long tail effect. The weight of the website drives the ranking of articles, and a large number of clicks on articles drives the weight of the website. Complementing each other, every article edited will also make the website as a whole reflect better SEO optimization effects.
We need a newly published article to win the favor of search engines. How to get a good ranking? What SEO thinking should be incorporated into the article? What are the details and key points to pay attention to? We will introduce them one by one below.
1. Article Title-Title
Now almost all website programs will automatically use the title of each article as the title of the content page. Therefore, the title of the article must contain a keyword. This keyword is the center of your article and the word that expresses what you want people to know and understand. Therefore, all articles will have central keywords. Think of the things that you need to explain in this article, then of course it is best to have the keywords you want to explain in the title. A short, accurate, powerful and contagious title will definitely arouse readers' interest and increase their clicks. If the keyword is short, it would be good to appear twice when the title reads smoothly.
2. Summary of the article-Description
The summary overview is Description. That's it. It's a summary of the content of the article. Similarly, many current CMS systems directly use the beginning of the article as the article summary. The abstract is generally about 100 words, and the keywords appear 2-3 times in these 100 words, which is more reasonable.
3. Keywords-KeyWords
Generally, when an article is published, there will be a prompt to enter the keywords or tags of this article. Then we can use several key points in the article as keywords. If the article content involves celebrities and recent popular events, you can also publish them as keywords.
4. Article content
If you have outstanding editing skills, strong creative ability, and a relatively in-depth understanding of the industry, then create original works. Original content can convey good information to website users. If users like the information content on the website, it will create a strong degree of adhesion and cultivate them to become loyal users of the website. At the same time, high-quality article content is also a "food" that any search engine likes very much. Perseverance in high-quality original content allows search engines to taste the "sweetness" of website inclusion, website weight, user adhesion, and traffic. It will definitely be prosperous, and then you can laugh and have fun all day long.
As mentioned before, the article publishing system of many websites will regard the content of the first paragraph as the description content, so the first paragraph of the article is very important. In fact, for search, the first paragraph is also very important, so we must What we do is that the central keyword of the entire article must appear in the first paragraph. It would be very good if the frequency can reach 3-4 times.
When writing an article, most of the time it is an independent article, but from the perspective of the entire website, each article is definitely not independent. Because articles on the same website must have various correlations such as content related, character related, theme related, etc. Therefore, a newly written article may mention previously written articles, or some words in your content may be central keywords in other columns and other articles. In this case, you need to anchor these keywords. For stylistic links, just link to the target link when the same word appears for the first time. If it is quoted from other articles, put an anchor text and link. It is worth noting here that never link the same words to different links.
If there are pictures in the article content, please add the alt attribute to the pictures, or when the entire content uses pictures to illustrate a lot and the names are almost the same, you can add a serial number to each picture to ensure that this The uniqueness of the picture.
The keyword should appear at least once in 2-3 natural paragraphs throughout the article. The last paragraph of the article should be similar to the first paragraph, with the keyword appearing 2-3 times and finally emphasizing the central keyword of the article.
Every time an online editor writes and processes an article, integrating the above SEO awareness into the article can well meet the search engine's standards for high-quality original articles. If you maintain it for a long time, the search engine will continue to refer to your website. If you can publish a large number of high-quality original articles every day, it will be like giving the search engine crawlers a lot of endless delicacies, and they will stay on your website and never leave!
Related knowledge: the word "four places" (from Baidu Encyclopedia)
The word "four everywhere", the core basic principle of SEO optimization and website construction, was proposed by SEO engineer Fu Wei at the Google Optimization Guide Guangzhou seminar in June 2009, and was unanimously recognized by Google search engine representatives and SEO industry participants at that time. .
The first place: Keywords appear in the title tag of the web page. One of the most important factors in web page optimization is the title tag of the web page. The title tag should incorporate website optimization keywords and be attractive enough to users.
The second point: Keywords appear in the keywords and description tags of the page (if it is an English keyword, please also appear in the URL); although search engines do not pay much attention to these two tags now, there is always no harm in using them. .
The third place: In the content of the page, this keyword appears multiple times, and the first time it appears, it is bolded; this is an emphasis function, and then it is best to have a ratio of the number of occurrences of the keyword in the article content, usually in Between 5% and 8%, the purpose of this is to make our articles not only for individuals to read, but also for search engines to read.
Fourth place: This keyword appears in the anchor text of other pages. Keyword anchor text, which displays keywords in anchor text links on other article pages. This is easier to understand. Search engine spiders crawl the content of the page according to certain rules. When the spider crawls other pages, if other pages have anchor text links that display keywords that need to be optimized, the search engine will add this key. The weight of the URL corresponding to the word. If the weight is large enough, then the ranking of this keyword will be very good. This is also the reason why websites that rank well for popular keywords have many external links.
Editor in charge: Yangyang author Xu Lingsong’s personal space