Friends who do website optimization can elaborate on the importance of content and external links. Content is produced on our own territory, which has inherent advantages over external links. Do I have the final say on my territory? External link building is different. You have to develop a base on other people's territory. Some webmasters find it very hard to build external links. They often stick to manual pasting and copying in a forum, which is not a pleasure, and some pay high prices. I bought a group sending software and automatically sent group messages every day, but sometimes the effect was mediocre, which made me sigh. In fact, the most important thing in building external links is the right way!
1. The importance of external link construction lies in nature. Naturally this issue involves both breadth and depth of links. In terms of breadth, the link platforms should not be too concentrated. Some webmasters and friends "have it all over the world" and have found a good platform and made a big fuss on it, and the results may be great, but we should understand Putting eggs in one basket is dangerous. Once the platform closes the external link function (for example, the forum no longer supports signatures) or blocks our account, our external link resources will be greatly reduced in an instant, which will inevitably affect the website. development. In terms of depth, we should not be too obsessed with placing all links on the homepage. We should also pay attention to the channel page and content page. Although the weight of the content page is not as high as the homepage, it is impossible for a natural external link to be placed on the homepage. on. As the saying goes, there is a way for external links, and the "Tao" is natural.
2. The most important thing in external link construction is quality. In the process of building external links, don't pursue quantity too much. Too many spam links sometimes not only fail to serve the purpose of similarity, but may also trigger the search engine's anti-cheating mechanism and bring down the authority of the website. What kind of external links are high-quality external links? Generally speaking, the harder it is to obtain external links, the higher the quality may be. For example, the external links obtained by mass posting through blog posting software can definitely not be considered high quality if you get many external links with just a click of the mouse. However, the quality of the external links obtained after we put a lot of effort into writing the soft articles and submitted them on the submission platform is relatively high. .
3. Relevance is the key to building external links. External links can effectively increase the weight of the website. Improving the weight of the website also depends on the relevance of the content. The higher the relevance, the higher the weight of the website. External links are equivalent to voting for the website, and only industry-related votes are authoritative. Similar to the situation in life, if an entertainment star is asked to talk about a highly professional medical topic, will the credibility be high? Maybe people just think it is a joke. If he were asked to talk about things in the entertainment industry, even if he just talked casually, everyone would think that he was breaking the inside story.
4. The key to building external links is persistence. External link building is not a surprise war, but a protracted war. New sites need external links, and websites with a certain weight also need external links. Nowadays, website competition is very fierce. Maybe our website ranking is already very good, but if we stop, it will be easily surpassed by competitors. Building external links is not accomplished overnight, so when we build external links, we must not start at the beginning or end at the end. Any website needs accumulation, including accumulation of time and resources. Search engines need time to locate this website. The website requires the support of too many resources, so search engine optimization should be carried out unremittingly.
External link building is a work that implements the entire process of search engine optimization. We should persevere and use high-quality external links to support the operation of our website. This article is originally published by Outdoor Mountaineering Shoes http://www.huwai-sports.com and is the first release of A5. We hope to get your advice.
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