We learned from Changsha High-tech Zone that the country’s first combination marketing software, “SKYCC combination marketing software”, was successfully developed in the zone and officially launched in February 2012. Combination marketing software and ordinary marketing software are both online marketing software, but combination marketing software is multi-faceted. It intelligently combines the most effective online marketing methods at present. Users can achieve multi-faceted online marketing promotion with simple operations. , such as publishing advertising information, improving website rankings, etc.
It is understood that the latest news on the afternoon of January 12, 2012, the "2011-2012 China Internet Market Data Report" released by the Internet Data Center (DCCI) pointed out. Last year, the size of China's online advertising market was 33.1 billion yuan, and this number is expected to grow to 46.2 billion yuan this year. DCCI said that the growth rate of advertising in mainstream hot spots on the Internet has not slowed down. When it comes to online marketing, everyone will probably think of a new online business service that has emerged in recent years—marketing software. Nowadays, many small and medium-sized enterprises carry out their own online marketing, and they are also looking for marketing software that suits them. When it comes to online marketing, everyone will probably think of marketing software. Let’s take a look at the country’s first combination marketing software.
We interviewed Hu Wei, a senior Internet marketing expert. Hu Wei pointed out that there are many marketing software on the Internet market now, and all kinds of marketing software are uneven. There are good products that can actually bring benefits to enterprises, but there are also many that are fake. Some small and medium-sized enterprises have tasted the sweetness from it, but more small and medium-sized enterprises' Internet marketing is like dumb eating Coptis chinensis - they can't tell the pain. Marketing software has only been around for a few years, but its development is extremely rapid. At present, there are many similar products in the company yellow pages on the market, and companies can freely choose the products that suit them. Since it is a product that is helpful to enterprises, what advantages and values does it have compared with traditional marketing?
Hu Wei told reporters that the current Internet marketing is indeed a big cake. Internet marketing software has the following advantages over traditional marketing: ① Save costs. ② Ability to accurately understand customer needs. ③High cost performance.
Today, the rapid development of the Internet has profoundly changed people's lifestyles. More and more companies or individuals have begun to promote products and services through the Internet. The emergence of marketing software has greatly reduced the repetitive work of publicity personnel, improved work efficiency, and obtained greater benefits at a smaller cost.
Since there are such good resources and products, why are there still many small and medium-sized enterprises that are still afraid of the Internet? Hu Wei said that there are many marketing software on the market, no less than a hundred types. Software is just a tool, and it needs to be combined with some usage skills to better realize its value. Or the coverage of a software is not comprehensive and cannot achieve the desired effect. The software coverage is not comprehensive because there are many methods of online marketing now. Such as: search engine marketing, B2B/B2C large platform site marketing, blog marketing, forum marketing, Emial marketing, etc. We are adding different B2B platforms every day. For example, today we added Dongou Pump Valve Network to our database. This website is also a very good B2B large-scale website for the pump and valve industry.
Hu Wei pointed out that a single marketing tool has a certain effect, but it is not obvious and not comprehensive. It cannot meet the current needs of enterprise development and the fiercely competitive market. Multi-faceted online marketing is the latest breakthrough. At present, SKYCC combination marketing software is a marketing software with relatively wide coverage. I am rather optimistic about this product. This combination marketing software may break the pattern of existing marketing software and become a boon to small and medium-sized enterprises.
Will this combined product really no longer deter small and medium-sized enterprises from online marketing? Can it break the pattern of existing marketing software and become a boon to small and medium-sized enterprises? Can it replace traditional marketing software? We will wait and see.
Editor-in-Chief: Chen Long Author Feng Zhizi’s personal space