In the past few years, SEO experts have been everywhere, but few can truly be considered experts. Many experts only optimize a few keywords to reach the first page of Baidu and Google, and they label themselves SEO experts. These SEO experts are often eloquent and talk about SEO techniques in detail. In their eyes, the most important thing for a website is SEO, and the first thing to consider is SEO. These SEOERs often despise website editors and think that the content created by editors has big SEO problems and needs to be corrected. The constant changes made the editors very unhappy and even blamed each other. However, optimized articles have little impact on the SEO effect of the website.
Some SEO friends, no matter what page you plan to create, of course the first thing they think of is SEO optimization. For example, not long ago, we helped others create a photo gallery feature. This feature mainly showed the gallery links on their websites. Because we have paid attention to SEO when designing, we think there should be no problems in SEO. As a result, after the website was delivered, a person who did SEO for them called and said that the code should be optimized, H1, H2, H3 tags should be used, keyword density should be increased, and a lot of nonsense. He told me that CSS code and JS code should not be written on the page, but should be connected using links.
We were quite depressed after hearing this. Of course, the css and js codes use external connections. He didn't read the code, but first educated us on SEO theory. It seems that when we build websites, we never know what SEO is. I also said to him angrily, do you understand the code? Then go and look at the code. He had no words to answer. I continued, please tell me, how to increase the keyword density on such a page? Is it necessary to increase the keyword density? Which keyword density should be increased specifically? This special page is not a single page to sell products. Which word density do you want to increase? What? No matter which website, is your first priority to increase keyword density? I can tell you that as far as our website is concerned, there is no need to specifically increase keyword density! He was immediately speechless when I asked .
To be honest, I feel a little unhappy with this kind of friend who keeps talking about SEO theory. So, I want to say to my SEO friends:
1. SEO is not all about website operation.
It is undeniable that the position of SEO plays a very important role in website operation. Of course, SEO is not so important for all websites, depending on what kind of website you want to look at. Therefore, when you are responsible for SEO work in your company, it is best to understand the weight and feasibility of SEO. Don't blindly blame the editors.
2. Don’t be too SEO in life
Nowadays, most SEO friends are a little eager for quick success and try every means to cater to unnecessary SEO rules. In the end, the workload was heavy, the person was exhausted, and the results were not very good. In fact, SEO rules are constantly updated. Some SEO rules are even the personal experience of some netizens. They are not laws. However, many SEO friends immediately apply it to the website they are responsible for after seeing this experience, or they will use it next time with them. When others talk about SEO experience, they very skillfully describe this experience as their own unique SEO skills.
As far as I know, most of the SEO rules are established by convention. Even though Baidu has published an SEO guidance tutorial, it is still ambiguous and not a very strict rule. Of course, most of these conventional experiences are very useful, and SEO also relies on these experiences. I just want to say that you should not be too SEO-oriented, be realistic, experiment more, and feel more about Baidu and Google's rules.
3. The ultimate goal of SEO is user experience
The purpose of SEO is to cater to the appetite of SE in order to obtain better rankings. User experience is to meet the user's appetite to get a better impression. As SE becomes smarter and smarter, his appetite will slowly approach that of the user. In fact, search engines judge the quality of a website based on user experience. However, search engines are machines after all, and cannot perfectly judge the quality of a website based on user experience. That’s why there are so many rules and regulations. SEO rules. At present, search engines also use these rules to judge whether a website is good or bad.
However, as search engines become more and more intelligent, these SEO rules will become fewer and fewer. It will very intelligently judge the quality of a website based on user experience. Therefore, when we build a website, we cannot always stick to SEO. We must take a long-term view and do SEO that improves user experience. Make content that is truly useful to users to reflect the value of your website.
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