Time flies by, and I have been engaged in SEO for almost three years without realizing it, and I have gained a lot from it. I remember when I first started doing SEO, I didn’t know where to start. After continuous learning and slow accumulation, I now have a lot of understanding of SEO. Today I will summarize my experience of learning SEO. This can be regarded as a summary of the work during this period. Although it is a bit cliché, these are indeed what I have been insisting on:
First, website content:
1. Talking about website content
The first thing that comes to everyone's mind is originality. That's right, because today's search engines like unique content. If you see that all or most of your website is collected content, it will probably not be included, even if At that time, it would be spit out after a few days. If there really isn’t that much originality to write, a moderately pseudo-original approach is also a good choice.
2. Keep updating every day
It is better to have a fixed quantity and, if conditions permit, a fixed adding time, which would be better. This is the same as a date with a lover. It will arrive at this time today and that time tomorrow. Once or twice is fine, but over time people will definitely get disgusted. If you set a fixed time to date someone every time, over time, they will think of you when that time comes. The same goes for Baidu Spider.
3. Anchor text
When publishing an article, you should pay attention to the anchor text. An article should have about 2 to 3 anchor texts. It is best to use keyword anchor text to point the link to pages with relevant content to form internal links on the website, which is helpful for improving keywords. Weights are helpful. At the same time, I often link the articles published today to the articles published yesterday, letting them form a sprocket. The effect is very good.
4. Website content layout
This is a detail, related to the stickiness of the website. If done well, it can increase the user experience.
Second, external link construction
1. Friendly links:
The benefit of friendly links is not how many direct visits it can bring to your website, but that it allows search engines to include more of your web pages. This will greatly promote the improvement of website PR, weight, and ranking. Of course, there are also skills in exchanging links. You must pay attention to many aspects, such as: traffic, Alexa ranking, PR, Baidu weight, whether it is a peer, inclusion, keywords Ranking, whether it has been punished, whether it is a spam website, whether it is placed on the homepage or on an internal page, the number of external links, the number and quality of friend links exported by the other party, the Baidu snapshot date, the age of the domain name... these are the basic conditions for inspection. If there are the following If this is a problem, don’t add links:
a. Website content is illegal
b. Websites that have added too many export links
c. Links are added to js, iframe, and Flash
d. The website has SEO cheating, such as stuffing keywords, adding link bases, etc.
2. Maintain a blog
Judging from the number of visits and inclusions during this period, blogs such as Sina, NetEase, Baidu Space, Phoenix Blog, CICC Online, Sohu Blog, Hexun Blog, Alibaba Blog, Blog Bus, Tianya Blog, and Douban Blog are the preferred blogs. Since we are raising blogs, the emphasis is on the word "raise". We should take careful care of these blogs, second only to our own websites. The strategy of Xiece Network is to post soft articles with good anchor texts on the website to various blogs. Of course, , it’s best to change the title. In addition, you need to pay attention to some details when running a blog, such as choosing a beautiful template, setting up the homepage layout, setting up article categories, and friendly link modules. Give your blog a name that is catchy and easy to remember. The avatar can be a real person or an avatar that does not offend anyone, or you can use a pretty girl's avatar. If there are products or honorary certificates, you can also choose some suitable ones to upload last time, so the effect will be better. Blogs usually have music guests, and adding a few songs, quieter ones are best. This work won't take much time, but people who visit will feel that the blog is well taken care of.
3. E-commerce platform
Because the company has physical products, b2b promotion is a good choice
First of all, it is to choose an advantageous platform based on your own products. Because I was the only one doing online promotion in the company before, and I would be too busy if there were too many registered websites. Therefore, I selected those weights based on China's B2B rankings on iResearch. High, websites with many registered users and large visits, such as: Alibaba, Huicong, Made in China, Da Da Da, World Factory, Marco Polo... Of course, several classified information websites are also very good, such as Baixing, 58 and Ganji, basically all included in seconds, and related industry websites can’t be missed either.
The second is updating and maintenance. Most B2B websites can be registered as free members. I have set up shops on them and log on every once in a while to maintain them, such as advertising, publishing and updating products and investment information, and updating Company news, add links, upload pictures, and more.
4. Forum
Frequently post and comment on some high-authority websites. Of course, signatures are essential. In addition to posting normally and upvoting posts, it is also an effective method to occasionally ask people to promote your own posts. You can register multiple vests or find people to help. If you are worried about insufficient manpower, you can join the forum promotion QQ group and communicate with them. Build a good relationship and give a call at the critical moment. The power cannot be ignored.
5. Baidu knows, soso, Tianya Q&A
Everyone knows that Baidu is very fond of its own products. After searching for many keywords, Baidu Knows and Baidu Encyclopedia will be ranked first, especially Baidu Knows content that is ranked first. Therefore, if you make good use of Baidu, you can definitely bring a certain amount of traffic to the website, and the biggest advantage is that obtaining this kind of traffic is a one-time effort and will benefit you for a long time. Of course, good things are generally managed more strictly, so the method is very important. My strategy is to register multiple accounts, and first upgrade these accounts by answering questions, because it is easier for high-level accounts to bring their URLs when answering questions. The probability of answering the question is higher. Pay attention to your skills when answering questions, and don't let people know that it is an advertisement at a glance, as this will reduce the effect. In addition, because you cannot ask and answer questions on the same IP, it is a good choice to join the Baidu QQ group. Prepare your own questions and answers, and shout in the group, and those who need to upgrade will rush over to answer the questions. After you do it well, you also need to manage it, and often ask people to go over and support it to maintain the performance. I often use this method to build Baidu, and the traffic is quite considerable. Unfortunately, for a while, Du Niang came and deleted many of my high-view pages with URLs.
6. Baidu Encyclopedia, Sosou Encyclopedia, Wikipedia
There is no need to explain this, especially Baidu Encyclopedia, which is basically on the homepage. The entries compiled by Baidu Encyclopedia have large traffic and high weight, and are a piece of fat in the eyes of many people. Of course, the review is also very strict.
7Baidu Network Alliance
We spent a lot of time researching how to manage the backend to better promote our brand. Now we have figured out the way. It has a lot of content, is highly operable, and requires relatively high data analysis capabilities. We need to think about it. What is more important is how to use less money to obtain greater benefits. Therefore, adjustments must be made frequently based on data, including how to choose delivery time, delivery network, crowd targeting, keyword targeting, keywords, and search terms. These are all very important. Otherwise, if money is thrown into it, it will have no effect at all.
In addition to the above, we usually have to summarize, adjust promotion plans, organize network resources, and analyze competitors at different times. I think these are all essential. The above are some promotion strategies that I often use based on the current situation of the company’s website. After more than half a year of unremitting efforts, I have achieved good results. The obvious data is:
1. The website index has increased from 128 to the current 270, and the PR has increased from 2 to pr3;
2. The company’s website keyword rankings are basically on the homepage (Shanghai website production, Shanghai website design, Shanghai web design, Shanghai web production);
3. The traffic volume has increased. It used to be around 40 per day on average, but now 80 per day is common. The average visit time to the website has also increased significantly.
Of course, the Internet is developing at a rapid pace, search engine algorithms are also constantly changing, and promotion methods are not static. We need to make timely adjustments according to the current situation and add some new elements in a timely manner, such as the recently popular Weibo promotion and SNS promotion. . Of course, I think these are not difficult. As long as you study more, communicate more with people, and interact more, you can easily solve them. I think the most important thing about being a webmaster lies in details and execution. Internet promotion is not difficult, but it is difficult. The hard part is whether you can keep going. Online promotion relies on accumulation, and there are not many shortcuts. If you want long-term stable rankings, you must have long-term execution capabilities.
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