Nowadays, many people do SEO without a good plan. Their ultimate goal is to increase the ranking of the website's target keywords. Once the keyword ranking of the website has been improved, it seems that you are at a loss and don't know what to do in the future. In fact, there is still a lot of work for SEO. After the website keyword ranking is up, it is just the first step in the long journey of SEO work. Then what other things can we do next? I will introduce them one by one below.
The first step: Stabilize keywords. Once a keyword comes up, it cannot be stable at that position for a long time. Therefore, for a long period of time, we still have to work hard to create content and send out external links just like we did when we first started to rank website keywords. And when the keyword ranking comes up, we can get some data from which to analyze user behavior and improve user experience, so that our keywords can be stabilized in the long term.
Step 2: Improve the overall weight of the website. If you are a new website and have just added the target keywords. In fact, at this time, the weight of your website is still concentrated on the homepage, and the inner pages do not have much weight at all. If the inner pages have no weight, then the optimization of long-tail keywords will be impossible. At this time, we need to do a good job in internal links. In terms of external links, don’t just link to the home page, but send more links to internal pages. This will help provide the overall weight of the website.
Step 3: Lay out countless long-tail words and target keywords. These are just the most basic ones. The author once said that the long-tail keywords of a website are the hidden champions of this website. What really makes it difficult for competitors to surpass are these countless long-tail keywords. These long-tail keywords are the core competitiveness of our website, and long-tail keywords are also the keywords with the highest conversion rate.
Step 4: Comprehensive promotion, online marketing is not only SEO, but also email promotion, video promotion, QQ promotion, etc. Haha, everyone thinks this has nothing to do with SEO. In fact, it does, that is, these promotions should be promoted around the company's main website. Let these promotions be used by our SEO. Of course, these promotions themselves are also independently useful. SEO is nothing more than hunting down rabbits. Let me tell you a case. I often see advertisements like this on buses, selling a certain product. To find us, all we need to do is search for such and such keywords on Baidu, and such and such keywords are the brand words of its website. In fact, this is quite useful. Baidu now has a brand thesaurus. If the search volume of your website's brand words reaches a certain level, it will be added to this brand vocabulary by Baidu. If this is the case, Baidu will consider you to be an authoritative brand website.
Step 5: Create targeted user groups. You must create a group of fans of your website, and this is the key to long-term maintenance through QQ groups or Weibo. When fans of your website have such needs as your website, they will think of going to your website to solve their problems. Only such a website will be a website that can continue to be successful in the future. This is also good for SEO. As long as you install Baidu Statistics, people will see the traffic on your website, and it is also very good for getting rid of the shackles of search engines. We can't put all our "treasure" on search engines. Creating targeted users is the safest and most reliable step in online promotion. But the original intention of realizing all this still requires SEO, because we must first introduce users, and then talk about retaining users.
Step 6: Brand building. The most successful thing for a company is to create a brand that everyone knows. Nowadays, more and more companies are building brands through websites. In fact, if you can do SEO in the first five steps in a chain, then you can also build your own company's brand on the website. In fact, I wanted to write the seventh step, but the seventh step is a bit far away from SEO. Let me remind you here that many people believe that building a corporate brand should be the highest level. There is a saying in the business world that third-rate companies make products, second-rate companies make brands, and first-class companies make standards. After building a brand, you have to establish standards for the industry. This is not what SEO can do. But SEO has a driving and promoting role in establishing standards.
In fact, the steps I wrote are all about doing SEO from the perspective of the enterprise, because if a website cannot be built on the development of the enterprise and perform SEO, it will run counter to the effect you think, and it cannot Received the expected effect. Today I will tell you about the goals of the website, hoping to give some guidance to those friends who are confused in this regard. I hope that friends who have read it will also reflect on which of these six stages their website is currently in, and then reflect on the next step. If you gain something after reading this article, that is the greatest encouragement to me. The content of the article comes from Zeng Xiangmin’s SEO blog. The original address is http://www.tzwoo.org/1128.html, original contribution, A5 first release. Welcome everyone to communicate with me on website brand building, thank you.
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