A website being plucking by a search engine is undoubtedly a fatal blow to every webmaster. However, whether it is demotion or plucking, there is often a reason for such a situation. Otherwise, search engines The engine will not K your site for no reason, so we need to analyze and correct the reasons that caused our website to be plucking. Only in this way can the search engine re-include our website.
First of all, we need to understand the reasons that cause our site to be hair-plucked. The author here summarizes some common reasons and solutions for your reference.
(1) The website excessively collects content.
Nowadays, individual webmasters have four or five sites at hand, and some even have dozens of them. Of course, one person definitely does not have enough energy to maintain them one by one, so many webmasters buy some collection plug-ins online to carry out a large number of The effect of collecting content from other sites may be good at first, especially for collection, which is very powerful because I have built a collection site before, so I know it quite well. However, after a period of time, Baidu began to include less and less content collected from its website, until it was no longer included, and the website was K-ed or plucked.
Regarding the above situation, I suggest that you do a small amount of collection, and it is best to buy some pseudo-original programs when buying some collection plug-ins to do pseudo-original work, so that search engines will be more friendly. Of course, if you have a website with plenty of time, Although it is long, the author still recommends making your own original creation. After all, spiders like fresh food.
(2) Excessive internal optimization of the website.
With the popularity of SEO optimization in recent years, every webmaster knows more or less some optimization knowledge. However, among these people, there are many webmasters who have a wrong understanding of optimization and do a lot of optimization work on their websites. It is quite common for a website to be over-optimized, demoted by search engines, K-ed, or plucked. Under normal circumstances, it is mainly because many webmasters build a large number of internal links within the website, resulting in excessive internal link optimization and being treated as cheating by search engines.
Solution: Customize a reasonable optimization plan for your own website, have a good grasp of the keyword density of the website, update the content regularly, and re-submit it to the Baidu website login before it can be re-included.
(3) Excessive external optimization of the website.
For the statement that the external optimization of the website is excessive, it is often for new sites. Because a new site is online, we need to send some external links to attract spiders to crawl and crawl, so that our site can be quickly included. However, the saying that it is a "new station" is often ignored. Publish a large number of external links to attract spiders. When spiders crawl our site in large numbers, search engines will record it. For a new site to have so many entrances, it will undoubtedly be viewed by search engines. Deal with cheating, especially for some webmasters who use bulk sending software to send external links.
Solution: Plan the quantity and quality of external links well. Do not use bulk sending software to send external links to new sites, otherwise the consequences will be disastrous. Make as many high-quality external links as possible, and don’t focus too much on quantity. Slowly increase the number of external links released every day, and submit them to search engines in the same way. Usually, in this case, you can reply to the inclusion again within a week.
(4) The website has been hacked with Trojan horses.
No matter any CMS, there is no guarantee that there are no loopholes. The most common one is DEDECMS, which has quite a lot of loopholes. Therefore, it is quite common for many websites to be hacked with Trojan horses. Especially for some viruses, usually we visitors cannot see it under normal browsing conditions. In addition, there are black links on the website. We cannot see these from the surface, but when crawled by spiders, It can be crawled, which will undoubtedly cause our website to be demoted. For example, one of my websites, www.QQyjx.com , was blocked by a hacker a few days ago due to a vulnerability and redirected directly to some illegal websites. site, and this was not dealt with in a timely manner, resulting in the site being demoted by search engines, which is very tragic.
Solution: First of all, you must take good security measures for the website server. The other is to set some permissions for the CMS program of the website itself, and pay more attention to the timely updates of some vulnerability patches released by the official website. Of course, there is no airtight wall after all, so we must regularly use some webmaster tools to detect whether there are any abnormalities on our website, and often go to our own server to check the website logs, observe the status of spiders logging into their own servers, and timely The discovery will be dealt with promptly!
This article was originally shared by the webmaster of QQ Yijingxuan. Please indicate when reprinting! Thank you!
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