It has been a month since a large number of websites were demoted due to the impact of Baidu's major update from June 22 to 28. Baidu also made a statement in the announcement after the major update, indicating that the weight of some websites has also been reduced. It will be slowly restored in the next major update. However, when I browsed the A5 forum in the past two days, I saw that a large number of webmasters' websites did not regain their weight as expected, which also caused many webmasters to complain. In fact, we all want to restore the weight of the website as soon as possible, but if your website has not restored the weight yet, then we will study the reasons.
Understand the reasons why the website was demoted
First of all, we should understand why our website was demoted. Search engines will not delete websites for no reason. Although Baidu said in the subsequent announcement that a small number of websites were deleted by mistake, It is guaranteed to be restored in the next major update, but if your website still has no improvement at all, then it is definitely not a mistake. In this way, we should calm down and analyze the problem and find out the reasons why the website was demoted. For example, whether the website had a large number of pseudo-original or collected articles in the past, whether the website title and description were frequently changed, etc., which led to the demotion. Only when it is clear that the website has been demoted. Only by reducing the power can we prescribe the right medicine to solve the problem.
Be sure to update website content regularly
After the website is demoted, the website snapshot will be updated very slowly, the website ranking and the number of included items will drop significantly, and it will be difficult for the published articles to be included by search engines. When encountering this situation, some webmasters no longer update their articles and do external links. They just wait for search engines to restore the weight of the website. However, the result is that the snapshot remains after a long wait. There is no change at all. In severe cases, the entire website may even be deleted. This is because after the authority is reduced, search engines will still pay attention to your website as before, but your website has been included in the inspection period, and the search engines will also include the website content you updated, but it will not be included like before. Just released it immediately as before. If you think that search engines are not paying attention to your website and are lucky or give up, then the search engines will also think that this website is not suitable for search experience and directly delete it. Therefore, after the website is demoted, we must insist on updating original content every day, and at the same time focus on making some high-quality external links to this website. If we continue to persist, search engines will gradually restore the website when it is updated next time. weight.
Carefully review friendly links
Friendly links are very important for websites. If your website links to a website that has been demoted, then it is very likely that you will also be implicated. When you find that a website has been demoted, you must first carefully check the friendly links and quickly remove those links that have been punished by search engines. If you want to replace the links with some websites with newer snapshots and higher PR values, then Even better. I would like to suggest that all webmaster friends should regularly and consistently test friendly links. When we find that the snapshots and collection of friendly links are abnormal, we should consider whether to contact the other webmaster to remove the link to avoid unnecessary implication. This article was originally published by Love Star-Henan Chuanyi Technology http://www.hncywl.com . Please indicate the source of the article when reprinting it. Thank you for your cooperation.
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