Whether social networks will change website SEO optimization, and whether social networking will affect website keyword rankings. Although social networks will not directly affect online search rankings, search engines have produced corresponding explanations and mechanisms for the impact of social sites on rankings. , more and more social platforms are being used by corporate SEO operators. Websites adopt the power of social media marketing. Due to the wide range of information spread on social platforms, readers can quickly understand corporate information through social platforms, regardless of how search engines judge social media. The role and influence on the Internet, social networking sites directly affect the most essential content of the website: traffic and diffusion.
So how to change website SEO through social platforms? Shenzhen SEO will share with SEO in detail through "3 Steps to Using Social Media to ImPRove Your SEO".
(1) Increase Social Shares Increase social shares
Now search engines are paying more and more attention to user performance, such as: Baidu sharing, Google +1, Facebook likes, Twitter's "birdsong", although social sharing may not be a very useful help for website SEO, it is still "observed" by search engines Compared with SEO, the influence of social networks may have a wider range of people. Let’s take a look at how the major search engines judge social networks:
bing: “We do look at the social authority of a user. We look at how many people you follow, how many follow you, and this can add a little weight to a listing in regular search results.”
For people on social networks, Bing does not care about the social authority of users. It will determine your influence on social networks based on the people you know or the number of people who follow you to increase the weight and reflect it in the regular search results list. .
google:” Yes, we do use [tweeted links and RTs] as a signal. It is used as a signal in our organic and news rankings. We also use it to enhance our news universal by marking how many people shared an article.”
Google: “Yes, we use [tweeted links and RTS] as a signal. It is used as an organic and news ranking signal. We can also use it to signal how many people have shared an article to improve our news Common. "Google will use the number of tweets or shares as a ranking signal for certain messages.
(2) Grow Your Audience to Build Authority Increase your audience to build authority
Regardless of whether social networks directly affect your website's SEO, using the power of social networks to build your website's brand and authority is an effective way. From a business perspective, website brand and authority can drive more traffic. Sales can even make you a leader in an industry.
(3) Engage with Authority Users
For social networks to be truly effective, in addition to diffusion and followers, a more important aspect is interaction, allowing authoritative users to spread your message and interact with users. For example, the Durex Weibo marketing some time ago embedded the Durex brand in the banter with users. According to statistics from the communication chain, Durex’s Weibo communication covered at least 50 million Sina users. At the same time, the release on Tencent Weibo and Sohu Weibo has affected tens of millions of people.
Social networks allow your message to be shared, your audience to grow, and authorities to deliver your message. Through the transmission of information from user groups and authoritative people, you can even come into contact with industry-related businesses, and users access the website through these links, which in turn generates value for the website beyond SEO. Social networks are an opportunity that allow you to become an industry leader.
Original Shenzhen SEO blog: http://www.seoere.com/seo-share/1065.html Please indicate the Shenzhen SEO blog address when reprinting!
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