Since I left my job in September 2010, I thought that I would give up my 9-to-5 job and come up with the idea of taking on orders. It can be regarded as God’s favor for me. As soon as I left my job, I took on a job worth about 20,000 yuan. Although the down payment for the order is not much, only 1,500 yuan, it is a good start after all. The website was very poor when it was first accepted, and the number of articles included was pitiful. At a glance, you can tell that it has never been professionally optimized. This was a big surprise to me, because there are many things that can be improved, and it excludes the possibility of the website being demoted due to optimization. Considering that I will be receiving more and more orders, I have done a lot of research on the locomotive collector, and I think I have achieved some success in using it!
First, let me talk about how I optimized the website I took over:
Friends in this industry know that generally small and medium-sized enterprises do not consider optimizing the entire site, but instead rank their exhibits for fixed words. It is easy to deal with such customers! First, let’s understand the popularity of keywords. , and then distribute the keywords. It goes without saying that to improve the ranking of fixed words for such customers, I don’t need to say more about the position of these words. It must be the position of the title on the homepage of the website, because this position is the most important. . What we need to consider is that as long as the words specified by the customer are put on the homepage, and then the money is collected, it will be OK.
What I want to talk about now is what we should do for these customers. In fact, doing these things is the easiest in SEO, because we don’t have to consider traffic and conversion rates. But doing this also requires a skill. We generally start from the following aspects:
1. In terms of website content, as I gradually had more work on hand during the website optimization process, I began to use Locomotive to add content to the corresponding website. Of course, you need to control the website's update actions well when using it. If this tool is used properly, it can get twice the result with half the effort. If it is not controlled well, it will have serious consequences. Of course, we cannot rely solely on collectors to complete these tasks. Usually when I have time, I will also write some highly pseudo-original articles to prevent the website from being judged as a spam site. I can complete these tasks easily every day.
2. Regarding website friendly links, when I first came into contact with SEO, I heard Teacher Wang Tong mention that we need to understand the power of friendly links. Of course, when exchanging friendly links, we mainly look for those in the same industry, but how can there be so many websites in the same industry to exchange links with websites with average weight. So I chose peer websites with equal weight and linked to websites in complementary industries. Fixed friendly links will be added to the website every day. Over time, I think everyone should be able to guess its power, which is absolutely earth-shattering.
3. Writing soft articles on the Internet. Since I am very interested in this industry, I started to get into soft articles and studied how to write good soft articles. Just now, I used the article ideas of other webmasters to write about my understanding of these aspects. But it also achieved good results. Since I am quite keen on this industry, my soft articles are gradually displayed on forums such as Tuiyi, seowhy, and 28tui. Forums like this can retain their own information when publishing, thus achieving the purpose of increasing external links. Recently, I am trying to submit articles to A5. Although a few articles have been rejected, some have been approved, which further increases my confidence. Of course, publishing your own articles on these well-known forum websites will have a very good reprint rate, which will be a great help in improving the external links of the website.
4. Keyword optimization. No matter what work you do, the purpose is to put the fixed words specified by the customer on the homepage. Through the above work, the snapshot of the website will basically remain the snapshot of the next day, and the inclusion of the website will also continue to increase. , but the only thing that is not optimistic is that the ranking of keywords has never improved, so I made a detailed analysis of the homepage of the website and added corresponding keywords in some reasonable positions. It seems that it not only improves the customer experience, but also increases the number of users. , the density of keywords on the website, so when Baidu updates it next time, the ranking of keywords will indeed improve a lot.
5. In the process of website optimization, I constantly communicate with customers and conduct in-depth research on SEO. I use core keywords (that is, fixed words specified by customers) to expand keywords and summarize a large number of keywords. Long-tail keywords, I used technical means to intersperse these long-tail keywords into corresponding articles, thus greatly improving the relevance of the website pages. After my own efforts, not only the fixed words specified by the customer have reached the homepage, but also many long-tail words have also been included. Of course, the customer immediately settled the payment for me after seeing it.
In addition, I think everyone has encountered many situations like this, that is, customers continue to add keywords during the optimization process. This is indeed a good thing for me when I work alone, but it also makes me distressed. This is because when I was implementing the work, I only focused on the words specified by the client before. Furthermore, if you casually modify the ranking of the title keywords on the homepage of the website, it will easily fall.
It is for these reasons that I gradually came into contact with whole-site optimization, but whole-site optimization is a long-term process and will not see results as quickly as fixed keyword optimization. Moreover, the optimization of the entire site requires more manpower to operate, so the cost of optimizing the entire site is also quite high. The following is my personal summary of what needs to be paid attention to when optimizing the entire site:
1. The production of website content. First of all, we also mentioned the content of the website in the keyword optimization above. It can be seen that no matter what form of optimization the content of the website is, it is essential. We must work hard on the content of the website. , first of all, we must at least produce a large number of highly pseudo-original articles, and intersperse corresponding internal links at appropriate positions in the articles, so that customers can follow our guidance to the page we want customers to see when browsing.
2. Friendly links, just like the content of the website, friendly links are also an indispensable part. However, in the optimization and operation of the entire site, we do not need to quickly seek the number of friendly links. What we require now is the number of friendly links. quality. For our long-term development, we must reject any low-quality links. Of course, strong external links are also necessary for us in website construction, so we won’t go into details here. You can refer to my article on how to build powerful external links
3. Keyword distribution, this is something we can control ourselves. First, we have to determine the core content of the website. The core keywords we determined are placed on the homepage of our website. Then we classify the website according to the overall structure of the website. Carry out keyword analysis and expand the secondary core keywords based on the core keywords, and summarize the long-tail words of different categories of pages through the level of keywords, and reasonably divide them into different pages that cannot be used in the web page in the form of a pyramid. When editing and producing website content, we need to edit around these keywords to improve the relevance of the page and align it with the core content of the entire website.
4. Develop the implementation arrangements and plans for website optimization, and optimize the website in a reasonable and orderly manner, so that the weight of the entire website will continue to increase. Even if the customer needs to add keywords or core content as mentioned above, we will It will also be reasonably integrated into the specific implementation plan, which will not affect the website's weight increase, let alone the website's keyword ranking. It’s a bit long-winded, so that’s all I’ll write today. The above is my humble opinion. In addition, let’s recommend my website (a must-visit website for grassroots webmasters). The original link is http://www.17tui8.com/view-11099-1. html Welcome everyone to visit and reprint, please declare that you welcome Banzhuan. If you want to communicate with me, you can join the Tuiba group: 122970750
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