As we all know, website operation optimization and improving website weight and ranking are the focus of each of our SEO people's continuous research and attention. After hard work, the ranking may have the effect we want. The next task is more arduous and has a long way to go, and it is difficult to conquer the country. , It is well-known that it is more difficult to dominate. How to analyze the fluctuation of website keyword rankings and stabilize the website ranking and weight? Today, the author will learn with you the analysis of the key factors of keyword ranking fluctuations.
First, the website server factor. The server is like the foundation of a house. If the foundation is unstable, the ranking will naturally fluctuate greatly. Search engine spiders will crawl the website regularly every day. In the process, the website will be constantly tested and reviewed. Once the server goes down, It will inevitably cause spider access to be blocked, which is like a traffic jam and has to find other convenient routes. As far as the website is concerned, the search engine will undoubtedly give up crawling the website links. If the server is down frequently, it will definitely have a negative impact on the weight of the website. It is conceivable that the website ranking will drop or fluctuate if it has serious impact. Therefore, the author recommends that when a website is first established, it must pay attention to choosing a relatively high-reputation and relatively stable space provider as the basis. Don't let the low price and other early temptations cause the website to go down after it obtains the ranking. As for the large fluctuations in the website, it will be harmful to users and the performance of your website on search engines. I hope everyone will do this with caution.
Second, the quality of website content affects the reading experience. In the process of website optimization by our SEO staff, content factors are crucial. Why do we say this? First of all, website content is the basis for search engines to include it, and it is also the way for users to directly enter the website through search terms. In search terms, In terms of engines, we can think about it. Spiders crawl a lot of pages every day. After crawling these pages, they must conduct detailed analysis to determine which web pages are highly original and which web pages are of low quality. They will definitely make accurate judgments. Some Copying and pasting web pages that are not conducive to user experience will definitely be rejected by search engines after a lot of trouble. Can the ranking be stable if the articles are not included? Even if some copied articles escape temporarily and are included by luck, smart The search engine will be cleaned up again during the continuous assessment and analysis process, secondary screening or even more reviews. This is why some friends’ articles were included a lot at the beginning. Once Baidu becomes big Updates often include the reason for a rock bottom. Let’s analyze it from the user perspective. Users are the basis for the sustainable development of our website. Whether it is selling products or generating traffic, it is based on users. The color and matching of the website are organized based on the user’s psychology, which is what we usually call users. Experience, after users enter the website, they will see some worthless and meaningless articles copied and pasted. These articles may be just to be included or to obtain long-tail words, but I think this is slowly killing you. Users of , use eating as a metaphor, I will give you delicious food today, you may feel very happy. What about eating yesterday's leftovers tomorrow, or the day after tomorrow? By analogy, considering the search engine from your own perspective, you may want to understand many simple truths. This is the biggest difference between many optimization experts and novices. , I usually do the same thing, but have I ever carefully analyzed the way other people update articles on their sites, and which articles are updated? This is one of the reasons why the weight of our website has not been rising and the rankings have been constantly changing. one.
Third, the involvement of friendly link factors. In fact, friendly links are also a reason for ranking fluctuations, but unlike the above two points, if your website does better in terms of server factors and article quality, the friendly link factors are easy to judge, and generally the website ranking is relatively stable. Yes, but suddenly there was a serious decline today. The author suggests that you should carefully consider the factors of friendly links at this time. See if any link partner websites are down, contact them in time or temporarily remove them. Another factor is server problems. If the server is temporarily down, the ranking of websites with general weights will also fluctuate widely. For friendly links, I suggest that as long as we check our link partners every day, communicate and solve problems promptly, the website ranking will be restored quickly.
Fourth, the problem of external links increasing too quickly. After making good website content, the next step is the issue of external links to the website. Generally speaking, taking your own website as an example, external links will be updated regularly every day. However, some friends who work part-time on the website may have more time today and just update and release external links together. Tomorrow will be busy and I will put it aside for a while. I think it is very bad to do this. The weight and ranking of the website are constantly accumulating and rising in the process of search engine assessment. If it keeps going up and down like this, the website will definitely lose its weight. There are many unfavorable situations where rankings fluctuate. The author recommends that in the process of making external links, it should be as gradual as possible. Remember to grasp the number of anchor texts. Do not add too many website anchor text external links at one time. Pay attention to the publishing platform of the link. Diversification and diversification of link forms, friendly links, Q&A platforms, blog external links, forum external link construction, and A5 soft article submissions are all common methods that can be combined to increase the weight of your website in the process of continuous accumulation. , the stability of weights is also the basis for stable rankings.
To sum up, the author has made a detailed analysis based on the reasons and solutions for stable rankings and floating rankings during the operation optimization process. The author always believes that the optimization ideas and strategies of optimizers determine the success or failure of website operations, whether it is The update of website content and the growth of external links must be based on quality, and increase quantity under the premise of quality. Secondly, make down-to-earth efforts in accordance with the established process. I believe that the weight and ranking of the website will naturally develop to a benign level. , Stabilizing website rankings is also a matter of course. Well, today I will share it with you here. For more SEO strategies, please join the group 197813189 to discuss. This article was originally published by Admin5 from Intranet Security Management http://www.xki.com.cn . Please retain the author's copyright for reprinting. Thank you for your cooperation.
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