External links are an indispensable part of the website. A good external link strategy can quickly increase the weight of the website. When a website is completed, a corresponding external link release plan should be made, including the daily workload and the release location of the external links; A good plan can help us develop good habits, and it is also very helpful for website optimization. We can discover some patterns during the process of publishing external links and make adjustments in time. It is possible to publish external links without a plan. There will be an undesirable phenomenon of fishing for three days and drying the nets for two days.
1. The period of caution within 3 months
New sites are the focus of search engines’ inspections and must be operated with great caution. Once they enter the search engine’s assessment period, it may take a longer time to recover; I personally feel that sites within three months should focus on In terms of website content, content updates should be the main thing, and external links should be supplemented. The construction of external links is not about having too many external links, but about being precise. That is to say, you don’t need to publish a lot of external links in a day. It is enough to post some external links with relatively high quality and stability. You also need to be very cautious about friendly links. Many websites exchange many friendly links as soon as they go online. This kind of interchangeable links may attract the attention of search engines and consider it a form of cheating. Within three months Internal friendly links can be exchanged appropriately, but a certain degree of control must be maintained. It is best to establish a friendly relationship between webmasters first, and then exchange links. What we want is long-term and stable links, not short-lived.
In the first three months, you can properly cultivate some resources, such as looking for some forums where you can send external links, classified information websites, and maintaining some blogs related to the content and theme of the website (it is recommended not to send external links, the purpose is to increase the weight), this All are prepared for later external link construction.
2. 3 months to 6 months is a relatively stable period
After three months of accumulation, the website may have a certain weight and a certain degree of trust. From 3 months to 6 months, the scope of external links can be appropriately expanded. For example, a blog that has been maintained for three months may have some weight, and you can send external links there. In addition, you should use the forum external link resources you find. , you can add some friendly links appropriately and purposefully, but the construction of external links should have a general range of quantity. For example, our goal in this period is to publish 30 external links, and at least 20 should be included. We cannot blindly pursue quantity. , many people require themselves to send 50 external links every day, but there may not be more than 10 included, and almost all external links are ineffective. To put it simply, external links must focus on quality, and cannot just pursue quantity. Let me share my external link plan for this period:
1. Forum personalized signatures are 10 per day (if included, try to grab the sofa)
2. 2 blog links a day (implement the 28 rule, update 8 articles, 2 articles with links)
3. 2 friendly links a week (implement the principle of erring on the side of lack rather than excess, and try to find some highly relevant sites)
4. 20 other external links (there are many including forums, classified information websites, Q&A, collections, comments, etc. The 20 here refers to the number included)
3. Stable period after 6 months
Personally, I think the website should be stable after 6 months. Generally speaking, keyword rankings will not fluctuate very much. Snapshots are usually updated every day. At this time, if you want to develop the website, you need to invest more energy. Yes, a certain amount of external links also need to be added. In addition to the external links mentioned above, you can also increase the release of soft articles and external links. The reason why the release of soft articles is scheduled to be in a time period of 6 months is because Soft articles have a certain "power". Through long-term observation, it is found that the amount of reprints of soft articles is very scary, and the sites that repost them are good and bad. Search engines may eliminate some duplicate articles. If the weight of the website is When it is unstable, it may be affected to a certain extent, and the new site may be evaluated by search engines. To be on the safe side, this time period is more suitable for soft-text external links.
Summary: The most challenging stage of website optimization is the new site period. This is the time to test us. When the website has weight, is well included, and has snapshots updated in a timely manner, we may have to do a good job in external links to make the key points The words came up quickly. It may be possible to rank keywords through the above three steps, but optimization is a long-term stage. We can only deal with it persistently, and when the keywords have a certain ranking, we will not only spend all our efforts on SEO, but we may also More importantly, we need to consider the marketing of some brands. After all, SEO is uncontrollable. The article was originally written by Anxi Tea http://www.zuipin.cn/wulongcha/tieguanyin.html , and is reprinted with a link to the article.
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