When webmasters and SEOers write content for websites, they will incorporate keyword anchor text links into the text. However, there is one thing that webmasters tend to overlook, that is, if there are no keywords in the article, they will give up on building a website. Internal links, no anchor text. Many webmasters ignore the comprehensive role of anchor text internal links. So from what aspects should we objectively and comprehensively analyze the role of anchor text internal links?
First of all, from the perspective of improving website content collection
Search engines’ requirements and standards for website content are constantly improving. Cheating and pseudo-originality can no longer stand. The most important thing for website inclusion is content. The quality of the content directly determines the inclusion. However, many webmasters' new sites in front of Baidu often only include the homepage of the website and not the content pages for a long time. If your content has been consistently produced and Baidu still does not include it, then you need to anchor the content. Some thought has been given to text links. By observing some well-collected new sites, you will find that many relevant content recommendations are added at the end of the content. These relevant content can not only guide users for extended reading, but also provide links to keywords, which also allows spiders to crawl in the process. , and crawl other content pages of the website again, which can help improve the chances of content inclusion to a certain extent.
Secondly, from the perspective of improving user experience
From the webmaster's own perspective, we appropriately add anchor text links to the content for the purpose of building internal links for the website. However, from the user's perspective, this is a kind of content guidance through reading, such as what the user is interested in or is where there is confusion. By making anchor text-related links, users may find it easier to find topics they are interested in. With the upgrade of search engine algorithms, user experience is now also an important criterion for search engines to rate websites, so the most intuitive way to judge users is What determines the quality of the experience is the PV value of a website. When the PV value is high, the website may be more popular among users. If there are anchor text links from this site in the content, make relevant explanations and links pointing to your own in important places. It is also easier for search engines to determine that this content is original to the website itself.
Finally, from the perspective of improving site weight,
If our site has a reasonable internal link structure, and over time, the page content will directly link to each other, the entire website will be linked into a network, and the weight of the website can be reasonably distributed. From this perspective Doing this can improve the weight of the entire site, thereby driving the ranking of our website article pages, thereby optimizing more long-tail keywords, and the traffic of our site will be greatly improved. The author’s Korean women’s clothing website has not been online for a long time. The weight of the main page is generally average and the traffic is average. I add long-tail keyword anchor text inside the article. In this way, I use the article page to optimize the long-tail keyword. I have been insisting on it. As I continue to do this, as a new website, the traffic of the website has improved significantly.
Most webmasters focus on the ranking and traffic of the website, and put external links in a supreme position. External links are important, but the optimization of anchor text links within the website must not be ignored. When some webmasters write an article When there are more than a dozen anchor text links, it may make people think that it is cheating and is not conducive to the user experience. In fact, such articles are not necessarily detrimental to search engine inclusion. Others must have their reasons for doing this. The key to anchor text is the content of the website. If so, it must be reasonable and not blunt, and it must be able to give correct directions.
This article is originally shared by Ihbnz.com www.ihbnz.com , and is first published in A5 format. I hope everyone will indicate the source of the article when reprinting it. Thank you very much!
Editor-in-Chief: Yangyang The author loves the personal space of Korean women’s clothing