I have been engaged in website construction in Suzhou for almost 4 years, and I have continuously learned SEO related knowledge during this period. I am a professional, and I want to share my experience with SEOERs at the same level. Master Mo Xiao. Recently I am working on a website for an Internet company and am responsible for optimizing it.
In fact, SEO is not complicated, it’s just that the trained people have deified it. They pretend to preach it in thousands of books, but in reality they preach one sentence: content is king and external links are king. The inner link is the concubine, the keyword is the prime minister, the code is the general, the structure is the city, and the update is the prince! Now Baidu is listening behind the curtain. No matter how the search engine algorithm changes, content and external links are the core factors of ranking. In the future, SEO ranking will focus on external links and resources! Today, we will mainly optimize the internal structure of the website.
Do your job well in a down-to-earth manner, and don’t expect to reach the sky in one fell swoop. You may use black links to quickly improve your rankings, but after a while you will find that your website has dropped significantly, and it is quite difficult to get Baidu’s favor. Yes, this approach is not worth the gain and is not recommended for everyone to use. Updating the content of your website every day is the most important thing. Of course, external link resources are also very important, and setting keywords for the website reasonably is also a technical job.
It is best to make the website into a real web, so that spiders cannot get out when they enter, so that more content of the website will be included. In fact, just one sentence, make internal links, such as adding an article, it is best to automatically add links to some keywords in it. If you can do this, your website will be awesome.
I would also like to share my own experience, which is to update content at a fixed time every day. It is best to be original, but it is okay if it is not original or fake. Do not pull a piece of text from the Internet and add it to the website. For example, my website updates one or two articles every day around 9 a.m. Spiders are now more user-friendly. Most of them come to my website during this time. Sometimes the snapshots are even from 1 minute ago, which is equivalent to collecting them in seconds. It is recommended that everyone add a function to the website, that is, when publishing an article, you can choose to display it at a specified time, so that when you are free, you can write a few more articles at once, and you can get away when you are busy. For example, my website needs to update 2 articles every day. I am relatively free today. I wrote 6 articles at once. The first two articles are set to be displayed at 9 o'clock today, the middle two articles are set to be displayed at 9 o'clock tomorrow, and the last two articles are set to be displayed at 9 o'clock tomorrow. Set the display at 9 o'clock the day after tomorrow, which not only saves time, but also achieves the effect of regular updates of the website every day, killing two birds with one stone. [Note: This site has just been launched, the effect described above is not this site]
It is also best to generate static pages. Everyone knows that static pages are very friendly to search engines, open quickly, and occupy very little server resources. Try to reduce the use of Flash and JS as much as possible, because spiders are not very good at distinguishing Flash and JS. Many times spiders will smile bitterly when encountering Flash and JS. If it is not a static page, pseudo-static will work, but the effect may not be as good as true static. At least pseudo-static will not open as fast as true static, and it will also occupy more server resources than true static. If you can't even achieve pseudo-static, it is recommended not to pass too many parameters in the address bar or too long. Spiders don't like such URLs, and the inclusion effect will be reduced.
Furthermore, there are dead links. There are many reasons for dead links, such as the link destination page has been deleted or moved; the website has moved, causing the link to be invalid; setting a static link makes the original article link address inaccessible; the export link has changed, etc. If there are a large number of dead links that cannot be accessed on a website, it will first affect the user's visit mood, and secondly affect the weight of the website in search engines. Think about what it would be like for a crawler to get overgrown with weeds and have no way out during the crawling process. Therefore, it is necessary to detect dead links on the website from time to time and delete or reset them! International domain name: http://www.hee5.com
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