Mark Gurman, a well-known reporter from Bloomberg, said that the first features of Apple Intelligence are not satisfactory, and more impressive features will be launched later. In a marketing campaign for the iPad mini on Apple's website, the company highlighted four features, three of which won't be available until between December and March. Initially, the signature feature will be notification summaries. If accurate, these features can be very useful, but they lack the wow factor of rival products. Compared to the latest offerings from Google, OpenAI, and Meta, Apple's AI still lags far behind.