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Today when I was searching for information on the Internet, I came across a wedding photography website, and unintentionally its rankings fluctuated greatly. After 10 minutes of analysis, it was discovered that his website had a fatal flaw. Even if he did it, it would fall off in the first two days. The reason is that he turned the wedding photography into an article site. Let’s think about it from the user’s point of view, what are the needs of customers searching for wedding photography? Of course it depends on the price and cases, right? Not many users read your article? So today we want to talk to you about the internal links of the website, Correctly setting up the internal links of your website can help your website gain a foothold on the Internet for a long time.
1. Control of internal links.
What do we need to set up in terms of internal link control? Internal links are quantity control. I mainly talk about the quantity control of internal pages. Many people generally don’t know how many internal links should be changed for each site and what kind of site. How many internal links are appropriate? These all need to be considered. When doing SEO, you need to know how many internal links each industry site should have. In fact, there is no standard and it must be determined based on the content and quality of the website. If you provide an image address, be sure to provide an anchor text link address. Some people will ask if this is a duplication of internal links. In fact, it is difficult for spiders to understand the content of the picture. alt only has the function of commenting but not voting. Having pictures without text is the biggest mistake.
2. Regarding the strategic issues of internal link setting, we must first satisfy users and then search engines.
Wedding photography stations should add links to the pictures and add their company's watermark on the pictures to prevent piracy and promote themselves. Wedding photography sites should not put too much effort into the text but make the pictures eye-catching. If a link is placed on text, few people may click on it. If a link is added on an image, users will click on it when they see the image. This one is exactly the opposite of the one above but has a similar meaning. If there is an anchor text, you must add an image link.
2. Misunderstandings in the internal link operation of picture websites.
(1) The strategy of anchor text keywords in internal links is wrong. Many wedding photography sites do not use long-tail keywords at all. Basically it is a keyword created by myself. These websites put text under the pictures about lustful men and women, girls we loved in those years, falling in love with Wall Street, etc. Some of them only have a link to the picture but no text link. Isn’t this a waste of voting rights? Even if you add these keywords and how relevant they are to your website, people come in to see your price and works, not to watch the movie. You can take a look at Taobao's recommended links, which are generally a product picture with a text link at the bottom. These websites only focus on the keywords they create and never consider search engines, let alone user experience.
(2) Problems with the internal link setting of picture sites. Some only have pictures without anchor text, which greatly wastes picture rights. It meets the needs of users but does not satisfy the experience of search engines. On the contrary, it is even more serious if there is only anchor text and no pictures. Without users, your website won't have much value. Sometimes a user who originally wanted to close your website suddenly sees a very eye-catching picture and will click on it. Does this increase the pv of the website?
(3) Set the number of internal links. For the links to the picture site, try to keep them as few and precise as possible. It is best to keep them within 6 and only put 4 at the bottom. Only 1-2 are recommended for the right column of the inner page. The picture recommendations at the bottom generally recommend the most relevant products or pictures. Products need to be similar to be attractive. There are no recent ones that we can find related to. Generally, users of product sites and picture sites are confused. A girl went to a shoe store to buy shoes. She took a fancy to several styles of shoes and saw that there were more choices. If she only values one type, then the purpose of her choice is clear. We would recommend too much or too little and there would be no choice. So how many article recommendations are appropriate? I personally think that the fewer the better, it is best not to exceed 10. What we want to provide should be the most relevant and focused content.
Finally, I want to talk about the optimization of website tags mainly to prevent tag abuse. The tags of many websites are not used to provide website rankings but to promote the website's devaluation. No matter what the tags are, as long as it is easier for users to read these tags, the ranking of the website will be improved. The most typical use of tags is to use your collection rights reasonably. Okay, that’s all for today. This article was written by Heat Map www.relitu.com . For the first reprint by admin5, please refer to the famous source.
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