Since 2012, the SEO industry has become more and more aware of the concept of "user experience". Many people in the industry have put forward the importance of improving user experience for search engine weight. I also published an article "Baidu has changed in 2012, how should webmasters change?" which elaborated on the relevant ideas of Baidu SEO.
On April 11, Baidu officially announced that Baidu will adjust and optimize the ranking algorithm of mobile search results, encourage results that are more suitable for mobile terminals, and suppress results that are relatively unsuitable for mobile terminals.
This news is undoubtedly a major challenge for Internet webmasters and SEO industry insiders. But challenges are also opportunities. Whoever can take the lead in seizing this and doing a good job in Baidu SEO in the mobile field will hopefully get more attention to their services/products.
Applicable to this Baidu mobile search adjustment should be: Baidu search, handheld Baidu, Baidu applications, Baidu maps, Baidu mobile browser. When using the search function in the above Baidu products, websites with mobile versions will be ranked higher than websites without mobile versions. According to Baidu’s official words: “Through joint testing with some sites and cooperation with search optimization sites, the effect of transcoding pages has been greatly improved, resulting in an increase in users’ continued access behavior through Baidu wireless search, thus in the short term. It can greatly increase the PV contribution of a single user; in the long term, among pages with the same relevance, web pages that have been optimized for mobile search will have a better chance of ranking at the top of the relative position."
It is not difficult for us to understand Baidu’s intentions. Search activities for current mobile platforms are becoming more and more frequent, and website versions and WebAPPs specially developed for mobile phones/tablets are saving user traffic, improving opening speed, readability of content, and interactive operations. The ease of use is much higher than traditional computer-based websites and web pages.
Baidu wants to satisfy users, so we have to satisfy Baidu.
So the question is, how do we quickly build a mobile version of the website? How can we obtain the same effect by transcoding the current computer version of the website?
For blog users, especially WordPress users: Just enable a plug-in called "WordPress Mobile Themes" to convert the blog to a mobile version (only when mobile users access it). (Please note that the author of this plug-in is MG12, a domestic expert)
For users using other systems: You can quickly deploy the mobile website by using the mobile website building function provided by Baidu. (CNAME needs to be set, please make sure to make corresponding adjustments if you have DNS management permissions).
For users who are planning to build a new website: It is strongly recommended that you use HTML5 for website development.
After the construction or transcoding is completed, it is SEO optimization for mobile search. Baidu this time is not like the secretive attitude when it comes to SEO for desktop platforms, but generously launched a "Baidu Mobile Website Page Optimization Guide". The core is to "use the protocol annotation tool to customize the protocol effect of the mobile version page". The latest version currently is 2.1.
The "Baidu Mobile Website Building Page Optimization Guide" explains in detail how to quickly create CMS versions of various systems by inserting comments in HTML. So I won’t say more here.
Finally, one thing that everyone must bear in mind is: Baidu emphasized in bold red fonts in the "Baidu Mobile Website Page Optimization Guide" that "it is better to eliminate the rough and select the essential, rather than to overuse", and stated that the purpose of this purpose is to provide mobile users with "available and useful value" content.
We believe that this once again represents Baidu’s attitude: user experience comes first.
This article was originally published by Lanzhou Website Construction and Lanzhou SEO-Dongfang Huifan. Please indicate the link when reprinting: http://www.easthv.cc
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