Everyone in the SEO industry knows the saying "content is king, external links are emperor", but not everyone has a correct understanding of which is more important and how important "king" or "emperor" is. Let me tell you from my long-term practice that content is much more important than external links. Why I say this is a simple analogy. If the website is an army or a team, then the inclusions are soldiers and players, and the external links are foreign aid. Although foreign aid can play a big role, but when you are fighting a war or playing a game You can't rely solely on foreign aid to fight for you.
Content is king
For my website, the authoritative company website, the number of external links has soared since May last year, which lasted for two or three months, reaching more than 30,000 at the most. However, so many external links did not have any keywords for me. The rankings played a significant role and pretty much stayed where they were. But when the index exceeded 1,000 in October last year, the situation changed. The main keywords that I had been promoting for a long time, such as "health product company", "health product brand" and "vitamin E soft capsule", finally rose to the first page. Even occupied the top three. On the 28th of last month, my collection suddenly dropped by more than 600 for some reason. Now, my keyword ranking dropped significantly, which was a big blow to me. Therefore, inclusion plays a decisive role in the website.
The effect of inclusion is not only on the ranking of main keywords, but also a huge number of long-tail words are maintained by inclusion.
If you want to have good inclusion, you must have good content, because today's search engines are becoming more and more intelligent. In 2008, you used "mobile phone" as the title and wrote a hundred "mobile phones" in the text. "Article", Baidu accepted it correctly, now you are fooling the devil. I even found that Baidu dislikes even pseudo-original content less and less. My website's indexing has dropped, probably because Baidu is tired of my pseudo-original articles with similar content. Therefore, it is difficult to increase the indexing without improving the originality.
Recently, I also discovered that in addition to liking original articles, Baidu also needs to change its taste frequently to win Baidu's favor. Article writers are like chefs. You cook radishes, green vegetables, and eggplants all the time, repeating the cycle without innovation. , if you are a diner, do you still have an appetite? For example, if you are a lighting website, it doesn't hurt to post furniture articles from time to time, just don't deviate from the general direction.
External links are king
So where is the role of external links? Everyone knows that there are many external links on the Internet. If these external links are of high weight and high correlation, they are still very useful for increasing the weight and PR value of the website, especially friendly links. And the role of anchor text in improving rankings, but it is not worth spending a lot of energy on that, or spending a lot of money to buy external links. In fact, the most significant role of external links is that whenever your website index drops sharply and is on the verge of being K-ed, or when the snapshot is not updated for a long time, if there are high-quality external links linking to you at this time, it is equivalent to giving Baidu Spider a At the entrance, this high-quality external link is your savior and can help you at critical moments. As for your website being included very stably and ranking very stable, no matter where you are, you send external links everywhere, even if it soars by tens of thousands overnight, it can be said that your work is in vain. This kind of thing is useless for improving rankings, and even Sometimes it will do you a disservice.
The black hat technique is basically to use external links to amplify the flaws of search engines. I remember that in 2010, many cheating website groups used the word "L-carnitine". At that time, the first page of Baidu's search for "L-carnitine" was basically these website groups. The content of these website groups was all garbage. It collects other people's articles and adds some L-carnitine keyword anchor text. The internal pages of these website groups are linked by these anchor texts, densely layered, weaving into a huge network, so that both its inclusion and external links can be It was huge, so he was ranked on the first page in a short time. It is said that a guy made hundreds of thousands of illegal money in a month by selling fake L-carnitine. Speaking of which, as webmasters, we must be jealous, but illegal money is not that easy to make. After those site groups appeared, Baidu quickly improved its algorithm and immediately suppressed them. Since then, it has been impossible to exploit such loopholes.
Therefore, as a webmaster or network promoter, you must know how much content and external links each account for. You must make content and external links develop in a coordinated manner, and they must be used appropriately according to their respective characteristics. Such black hat techniques can only be a short-term fluke, and things will turn to the extreme. If you magnify the role of external links to the extreme, you will inevitably die quickly. If you want to build a long-term and stable website, you still have to make good content, improve user experience, create a marketing-oriented website, and make money openly.
Editor-in-Chief: Chen Long Author Popeye’s Personal Space