When you see this title, you will definitely see that someone has summarized the reasons before, but Xiaohe felt that it was not complete enough and did not explain the solution. So today Xiaohe took some time to add some reasons that were not available on the basis of others, and added some The corresponding solutions are shared.
1. Reasons of the search engine itself
Search engine algorithms often have subtle changes, which will more or less affect website rankings. This situation sometimes recovers after a few days, and sometimes it never recovers.
Solution: For this reason, you first need to analyze the reason, and go to a large SEO forum or QQ group to learn about the search engine algorithm changes. Of course, the information you learn can only be used as a reference, and then you can analyze it according to the situation. Analyze, and try to test and solve. During the practice process, you must constantly record and analyze, and select methods that are beneficial to ranking.
2. Reasons for fierce keyword competition
We have all heard the old saying "If you don't advance, you will retreat." The same is true for keyword rankings, especially keywords with fierce competition. Others are working hard to optimize this keyword, but you still only do some simple things. Maintenance work will often lead to a decline in keyword rankings.
Solution: For this reason, the solution is very simple, that is, you can only make the same or greater effort than your competitors to optimize this keyword, so that the ranking of the keyword will increase. Think of this work as a job of improving keyword rankings, not a job of maintaining keyword rankings.
3. There are reasons why the website in the friendly links has been banned or demoted.
Xiaohe understands this reason very well, because Xiaohe had a website before, but two websites with friendly links were blocked. He was also busy and did not have time to check the friendly links frequently, which caused the ranking to be sloppy. of decline. Later, after removing these two friendly links and replacing two new friendly links, the keyword ranking was quickly restored.
Solution: For this reason, we need to spend some time every day to check the friendly links and keyword rankings, then remove the friendly links that have been K or downgraded, and notify the other party. Why do you need to notify? Since it is a friendly link, friendship is important, so you still need to tell the other party. Sometimes the other party does not know that his site has been demoted. It is a good thing for you to tell him, and at the same time, exchange good friendly links immediately. Make up.
4. Reasons for excessive optimization
This reason is a relatively common reason for the decline of keyword rankings. So what are the aspects of over-optimization? There are excessive keyword density, skyrocketing external links, removing or replacing a large number of friendly links at once, etc. There are many such situations on the Internet. I won’t go over the introductory articles here.
Solution: For this reason, we first need to analyze where the optimization is over-optimized, and then take remedial measures. For example, if the density is too high, then we can dilute the density. If the external links are skyrocketing, we will take measures later. Stable external link growth. I won’t describe them one by one here. If you have anything to communicate, you can join the QQ group 85967485.
5. Reasons why a large number of included external links were deleted
Search engine data will be updated once in a while. If the original page of the external link does not exist, the external link is spammy, the content of the external link page is highly repetitive, etc., it will cause the search engine to delete the included external link. If only a small number is deleted, it will The ranking does not have a big impact. If the number is large, it will cause the website keyword ranking to drop.
Solution: Don’t use software to mass-send junk external links. Junk external links may be useful for a while. Once search engines clean up junk external links, the consequences will be disastrous. The original page of the external link does not exist. If this affects the ranking, it is usually because the external links are concentrated on certain websites. Once one or several of these websites stop running, or the website changes direction, etc., a large number of external links will be lost. disappear, then the external links must be extensive and diversified, and do not concentrate on sending external links in a few places. As for the solution to high duplication of external link content, do not repost certain content over and over again, but also pay attention to the originality of the external link content.
6. Reasons for server instability
The website's server often fails to open or is extremely slow, which will cause the website to be demoted and the website's keyword ranking to drop.
Solution: The solution to this problem is to change to a stable and fast server.
7. Reasons for website revision
Website revision will also cause the website's keyword ranking to drop, especially if there is a revision of any URL, the ranking will drop even more.
Solution: When revising the website, try not to change the URL, and try to revise it step by step, first change the inner pages, then change the column pages, and finally change the homepage. At the same time, the connection between the new version and the old version must be done well.
8. Reasons for improper content update
Improper content update. Xiaohe believes that there are two main reasons for the decline in keyword rankings. One is the collection of a large amount of content, and the other is the addition of a large amount of content that is not related to the website theme.
Solution: Delete collected or irrelevant content, and then insist on steadily updating original content related to the website.
9. Reasons for brushing keyword rankings
Recently, I have discovered that many websites are cheating on their rankings. In fact, this is very dangerous. If you are discovered or reported by a search engine, or if you don’t continue brushing, your rankings will drop.
Solution: If this situation is discovered or reported, it is estimated that the website will need to change the domain name and redo it. If you just don’t continue to brush and it causes a decline, you can still work hard to improve the keyword ranking.
10. Reasons for website cheating
This situation is also very common. Many people are eager for quick success and use some cheating methods to rank. Once discovered by search engines or reported by others, the website will die without a burial place. Therefore, Xiaohe suggests that everyone should not resort to cheating methods.
Solution: Change the domain name of the website and redo it.
11. Reasons why websites are maliciously attacked by competitors
There are many reasons for being maliciously attacked, and they are all available on the Internet. Xiaohe will not go into details here.
Solution: Develop the habit of frequently checking and analyzing website logs and traffic statistics. In this way, malicious attacks can be discovered in time.
Some of the above reasons are quoted from what others have said, and some are added by myself, but the solutions are all written by myself. Xiaohe hopes that this article can help those friends whose keyword rankings have dropped. Although Xiaohe has added some, it may not be complete yet. I hope that friends will continue to add and improve the reasons and solutions for the decline in rankings.
This article was originally written by Xiaohe. The original address is: http://www.hjseo.cn/NewsContent332.html . Please indicate the copyright and accompanying links when reprinting.
Editor in charge: Yangyang author feihe66's personal space