A quarter of 2012 has passed. During this time, SEO has emphasized the most on high-quality external links. It is necessary to put quality first before quantity. In 2012, SEO has taken another step towards maturity. What kind of external links can be used? Is it a high-quality external link? Friendly links, blog external links, one-way links, news source soft article external links, etc. are all high-quality external links. Today, the author Zhiyi wants to share: How to create efficient and stable external links.
Colleagues around me often complain that friendly links are difficult to do. How should I put it? For new sites, friendly links are indeed difficult to do, but it is relatively easy for weighted sites. Who should I ask for a friendly link? Why should I do it with him? Are there any risks in making a friendly link? All these questions must be taken into consideration. I have summarized the four steps of a friendly link, the rules of first search, second look, third check and fourth review. . The following is a detailed explanation of these issues:
One: Find
Where to find a friendship partner? Everyone knows what kind of friendship can be done and what kind of friendship cannot be done. On the contrary, it is very confusing where to find a friendship partner. In fact, it is not difficult to find friendship, but it is more difficult to find a good friendship. Why? Because other good websites don’t bother to exchange friendship with you. Zhiyi believes that when making friendly links in the early stage of a website, it is not necessarily necessary to find a particularly good website. It is enough to find a similar website first, and then slowly adjust it later. Where to find it specifically?
1. Join some professional QQ groups with friendly links. There are many people in there who are willing to do the same thing with you.
2. The friendly link platform publishes and exchanges information. The disadvantage is that posts sink quickly and have high liquidity.
3. Search queries, sites searched through keywords can be used for friendship, and the correlation is extremely strong.
4. To find friendship on a friendship website, you need to develop friendship through the friendship websites you have created. The websites created in this way will have equal weight and a high success rate.
Two: look
When you find a website that you are interested in making friends with, the next step is to look at it. What should you look for? Look at the number of friendly links output, whether the friend link board has the nofllow tag, whether it uses JS calls, etc. Like our peer websites, Friendly links point to Baidu, Sina, NetEase and other sites. You can tell at a glance that the other party is a noob, and such points are directly excluded. There are many articles on these aspects, so Zhiyi will not go into details.
Three: Check
After looking at the other party’s website, no cheating was found. That’s not enough. We also need to check the SEO information of its website. The details are as follows:
1. What is the collection status of the website? The volume of collections in one day, the volume of collections in one week, the volume of collections in one month.
2. Snapshot update status and related domain status. PR (PR is very inaccurate now and can only be used as a reference)
3. How is the keyword ranking? How does Alexa rank.
4. How long has the website been in operation, whether the domain name is registered, where the server is located, whether it is an independent IP, etc.
5. Whether the website has been punished by Baidu and whether it has been punished by demotion.
Four: Trial
It is normal to pass the above three steps, and the other party also agrees to exchange friendship with you. After the friendly link is completed, everything will not be fine. There is still very important work to do. It is best to check the friendly link every day (if you really don’t have time, you can Once every 3 days or once a week) Why should we check? There are several advantages:
1. Prevent someone from cheating on friendly links. We must not have the intention to harm others, and we must have the intention to guard against others. Just because we do not deceive others does not mean that others do not deceive us.
2. Is the server of the friendly website stable? The author knows that there is a website where the friendly links often cannot be opened if there are several sites. When encountering this situation, you should ask the other party what is the reason and whether it can be improved. If there is no way to improve it, it is best to contact the other party. Discuss it first and cancel it first, then do it after it becomes stable.
3. The domain name has expired. If you do not check the friendly websites for a long time, some website domain names are not renewed after expiration, and the website cannot be opened. There is no need to create such friendly links again. Adjust them in time.
4. Whether the friendly website is normal and whether it has been demoted or punished by search engines. If so, communicate with the other party to resolve it as soon as possible and recover it.
Making good use of website friendly links can make a qualitative leap for your own website. SEOERs must pay attention to the construction of friendly links and strictly control the above four steps to bring stable and high-quality external links to the website. It will be much easier to stabilize the keyword ranking. . The author's Zhiyi clothing wholesale website is making friendly links. If there is a website with comparable weight in the same industry, you can contact me to exchange. The Zhiyi clothing team is participating ( http://www.52socks.com ). Please indicate the source for reprinting. Thank you for your cooperation. !!!
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