Recent analysis of websites has made me realize more and more the importance of product design to SEO. The user experience of the page is crazy, especially the design of the website architecture. To change it, we need to make large-scale changes. If we don’t change it, it is really unreasonable and difficult to optimize. It is really a headache. A complete SEO position requires understanding of product design, because SEO on-site optimization is ultimately based on product design.
So, what is product design? For an Internet company that operates a large website, product design basically covers the design of all content of the website. The website is a complete product of the company, and every page in the website , each service is a small product. In the design process of these products, product quality, user recognition, expected effects, etc. must be taken into consideration, so a good product manager is destined to be a comprehensive talent.
Personally, I think the closely related aspects of product design and SEO include the following:
1. Website architecture
This is basically a one-time job. Once the architecture is determined, it will be very troublesome to make modifications. The most important thing in website architecture design is to form a website architecture diagram, including directory relationship diagram, path diagram, etc., and these two aspects have a considerable impact on SEO. For directory relationships, attention should be paid to the rationality and depth of the directory. The path should pay attention to URL processing (dynamic and static, etc.), URL writing and depth, etc. It is difficult to modify these things once they are basically determined. A good product design requires basic SEO knowledge.
2.User experience
This is consistent with SEO. The ultimate goal of user experience is to improve the conversion rate, which requires the collaboration of multiple positions such as product, UI, and SEO.
What needs to be paid attention to in terms of user experience is the layout function module settings and associated information calls.
Section function settings involve keywords, page relevance and other SEO elements. In addition, reasonably setting up some information calling sections, friendly links, tags, etc. will also have a great impact on SEO. After all, the number of final pages is quite large, and the reasonable use of factors such as the weight of the final pages is a very important aspect of SEO for large and medium-sized websites.
Related information mainly affects the internal network structure, internal links, etc. of the website, and also has a great impact on the browsing depth.
3. Content editing
Editors are generally affiliated with the product department, and their impact on SEO goes without saying. SEO requires relevant training for editors.
4.Keyword density
Keyword density involves the user experience and content editing mentioned above. Generally, a good SEO will consider the purpose of the page before designing it, thereby establishing the main content of the page and setting keywords. From the perspective of user experience, we will also appropriately increase the frequency of keywords, that is, the density of keywords, so as to provide certain guidance to users.
Original text excerpted from: Beijing SEO http://seoer-seo.com/article/67.html
Editor in charge: momo Author Beijing seo's personal space