During the Three Kingdoms period, Cao Cao led an army of 800,000 to conquer Soochow. Sun Quan and Liu Bei planned to join forces to attack Wei. There was a general under Sun Quan named Zhou Yu who was both wise and brave, but narrow-minded and very jealous of Zhuge Liang's talents. Because arrows were needed for fighting in the water, Zhou Yu asked Zhuge Liang to make 100,000 arrows within ten days. Unexpectedly, Zhuge Liang only needed three days, but he was still willing to issue a military order and be punished if he failed to complete the task. Zhou Yu thought that it was impossible to make 100,000 arrows in three days, so he took advantage of this opportunity to get rid of Zhuge Liang. So on the one hand, he asked the military craftsmen not to prepare all the materials for making arrows, and on the other hand, he asked minister Lu Su to find out Zhuge Liang's truth.
-----Baidu Encyclopedia: Allusion of straw boat borrowing arrows
On May 2nd, the author wrote the Three Kingdoms SEO series (1): Three Visits to the Thatched Cottage. Friends who like "The Romance of the Three Kingdoms" know that there are many idioms and allusions about the Three Kingdoms. Today the author is going to analyze the story of borrowing arrows from a straw boat. No more nonsense, let’s get to the point. So what kind of SEO thinking can we learn from Zhuge Liang’s straw boat borrowing arrows.
First: Look for the right moment and seize the fleeting opportunity
There are two main reasons why Zhuge Liang succeeded in borrowing arrows from a straw boat. First, the weather was foggy because of the beautiful weather. Think about it, if there was no fog on the river, their ship would have been spotted by Cao Cao, and it would be inevitable that they would be captured alive. Secondly, Zhuge Liang took advantage of Cao Cao's suspicious character and calculated that Cao Cao would not send troops hastily. These seem to have nothing to do with the SEO we do, but they are not. Let’s take a simple example: When writing soft articles, what kind of soft articles do you like to be reprinted? The answer must be clear to you and me: information on current affairs hot topics. But such content is often written by many people. In fact, it is very simple as long as you are faster than others. This not only requires us to have a certain writing skills, but more importantly, to have divergent thinking. By observing some phenomena of search engines, make reasonable guesses and write an article. In fact, whether it is SEO or online marketing, whether you can seize opportunities is often the key to success.
Second: Opportunities are reserved for those who are prepared
We have heard this cliché many times. But there are really not many people who actually do it. As for optimization, are you really prepared before the new website goes online? Don’t wait to change this or that after it goes online. Have you done a good job analyzing your competitors? Do you already know how to defeat your opponents? These must be considered comprehensively, not just that. You have to prepare for the worst, what if the keywords fail? And so on. The author will not list them one by one. SEO must be carried out with goals and plans. Remember not to do mechanical operations in a haphazard manner. Don’t be like Lu Su who muddled Kong Ming’s boat.
Third: Can SEO just sit back and reap the benefits?
Almost every SEO friend wants to sit back and enjoy the results without having to make external links or update the site every day. The ranking will go up. There are also many friends who are obsessed with using software to boost rankings. In fact, that method of boosting traffic may be effective for websites on the first two pages, but everyone knows it. Baidu has naturally known about it for a long time. Do you think Baidu is so stupid? But it is indeed a good way to take advantage of the situation. You don’t need software. You can spend some money to let others search for keywords for you, and then click on your website. Wouldn’t it be nice to just sit back and enjoy the success? A word of advice: Everything has a “temperature”, and you have to think twice before you take advantage of the success. SEO should work hard on external links and insist on regular updates.
Fourth: Can SEO be leveraged?
We look for external link resources every day. The simplest way is to find the external links of competitor websites and then follow other people's resources to post. Isn't this just a matter of leveraging your own strength? Not only that, I think many websites in the same industry imitate rival websites, imitating page styles and website structures... Sometimes you really have to learn from Ma Huateng's thinking and learn to imitate others. Maybe you can repay the other person with his own way.
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