Some time ago, Google launched the Penguin algorithm, which targets websites that use excessive SEO methods to improve their rankings. I heard that many foreign trade websites have been affected to varying degrees, but one of the concepts of excessive SEO is the most important. That is unnatural links. I believe that websites that excessively use SEO methods to gain rankings will receive an email from Google, and the content of the email is about the issue of unnatural links on your website. However, Google does not clearly introduce what an unnatural link is, so some friends do not understand what an unnatural link is, so people often ask me in the QQ group what an unnatural link is, so I will explain it to you today. one time. After everyone understands it, it will actually be a good guide for everyone on how to build external links in the future.
First, the anchor text is single
This anchor text link refers to both within the site and outside the site. It seems that at the end of last year, Baidu cracked down on websites with unreasonable anchor texts. Like in the past, many people liked to point their core keywords to the homepage when creating anchor text on the site. In fact, this approach is not helpful to either search engines or users, so this is also an over-optimization approach. If the off-site anchor text is single, it will be easier to understand, and it will be controllable on-site. For example, the natural external links outside the site should be sent by users for you according to Google's understanding. At this time, the anchor text links are completely uncontrollable. If your external link anchor text is this single, it can easily indicate that you have sent it artificially, which is against nature.
Second, the link source is single
This is actually very easy to understand. We often say that external links need to be extensive. If you think that all external links to your website come from several blogs or forums, search engines will easily judge that you posted them yourself. If you are a popular website, there must be many users issuing external links in many different places. It will not be a single source, which is also an important factor for search engines to judge unnatural links.
Third, the source is dangerous
This means that your link sources are some unreliable websites, such as some link farms, black links, some illegal sites, etc. External links to sites like these are not accessible to ordinary people, so they can only be achieved through special means. Since they are special means, this goes against the natural nature of links.
Fourth, weakly relevant links
One of the most important factors that affects website keyword ranking is relevance. One refers to the relevance of content, and the other refers to the relevance of links. If a user helps you share the link, it should be highly relevant. However, if you send the link yourself, due to limited resources, you will have to send external links to unrelated places. Especially bulk external links, which are flooded with junk and irrelevant links, are the key targets for search engines to crack down on.
Fifth, the ups and downs of links
External links have a growth rate. For example, if your external links are one hundred today and one hundred and ten tomorrow, then your external link growth rate will be 10%. The growth trend of your external links is stable and reasonable. If you make a hundred today, you will send two hundred tomorrow when you are excited, and you will take a break the day after tomorrow and not send any. Search engines will consider such large fluctuations to be abnormal, especially now that external link mass sending tools are so popular. On the contrary, the same situation occurs when the external links of the website are lost.
These five points are the main ones for judging the unnatural nature of links on a website. In fact, when we make links, we should ask ourselves, will this link be helpful to users? Will users find more valuable content through this link? If so, make this link. If not, then stop. Some people may say that I violated one of the actual rules, but the website was not punished. In fact, search engines will be very careful when penalizing a website. Any penalty cannot be single, because it is easy to make mistakes. You must violate several of them at the same time before the search engine will impose different penalties. If you violate one of these facts and are not punished by the search engine, don't be happy, because you are already in danger and should turn around. Only in this way can the website operate for a long time and we can make long-term profits. The content of this article is originally provided by China Card Making Network http://www.ka32.com/ . I hope everyone can correctly understand unnatural links and the dangers they bring. Thank you.
(Editor in charge: momo) The author’s personal space collecting the funniest jokes on Weibo in 2012