Nowadays, e-commerce websites are proliferating, but there are not many that can do it well. Many friends have made the website a hodgepodge with everything, including ancient and modern times. This approach not only wastes your energy, but also wastes valuable time. The website is large and comprehensive, but survival is very difficult. On the contrary, some small platforms in specific industries are thriving. Today I am not going to talk about why small platforms thrive. Let’s talk about how small platforms can survive better.
Before I go on, let’s consider a few questions.
1. What does your e-commerce website offer?
2. Who does your e-commerce website serve?
3. Why should we choose your e-commerce website? What are your advantages?
4. What are the characteristics of your service?
5. How can I find your website?
6. How is the reputation of your website?
7. What about your website can attract me to place an order immediately? Or use your website as my reserve force?
Have you considered these questions? What are your answers?
An e-commerce site is not the same as other sites. The only thing to do is to think about what the customers think from the user's perspective. Do everything to meet customer needs.
Website promotion is inseparable from website optimization. As the saying goes, "to deal with external affairs, we must first settle within." Only by solving "internal" problems can your promotion be more effective with half the effort.
Let’s first talk about how to “safeguard the internal affairs”, and then talk about how to “fight the external affairs” in a high-level manner.
I divide e-commerce website optimization into two major parts, front-end optimization and website overall information architecture optimization. If you can pay attention to all the optimization details I mentioned here, then it is no longer a dream for you to put 400 product keywords on the Baidu homepage and achieve monthly sales of over one million.
I divide front-end optimization into page optimization and code optimization
Page optimization includes: Meta Tags, Alt Tags, navigation, home page, tags, keyword text, friendly links, 404 pages, redirects, url rewriting, relative addresses and absolute addresses.
Meta Tags Everyone knows the three elements of a website, title, keyword tag, and description tag. There is not much to say about the importance of these three tags to the homepage of the website. The key point is that you need to set the keywords for your product page and use your list page to promote your product keywords. Use the terminal page to push long-tail keywords for products.
Alt Tags Alt replaces attributes. There is no need to talk about it.
The navigation is divided into homepage main navigation, product category navigation, breadcrumb navigation and tag navigation. Pay attention to the keyword distribution strategy.
On the homepage, pay attention to the layout of the entire homepage. The key point is that the homepage must have an article update section to facilitate deep crawling by spiders.
Set keyword tags for tags, and use the search function to quickly find the corresponding products.
Keyword text is mainly reflected in the product description page of the website and the website news content page. Keywords should be used as anchor text.
Friendly Links Everyone basically knows how to deal with Friendly Links, so I won’t elaborate on them here.
404 page 404 should use js jump method, pay attention to the jump time setting, a more reasonable time is 3-5 seconds, guide customers to the home page or important pages
Redirects 301 and 302 have different orientation methods according to different situations. It should be noted that one is a permanent orientation and the other is a temporary orientation. It should be noted that redirection can be used in conjunction with 404
URL rewriting search engines like static pages, so change the pages with dynamic parameters into static pages or pseudo-static.
The key point between relative addresses and absolute addresses is to change the relative address into an absolute address according to the situation of your website.
Code optimization includes: CSS code abbreviation, reducing duplicate code, script planning, deleting comments, whitespace compression, and cache optimization.
The css code abbreviation simplifies the code with multiple attribute functions into one comprehensive attribute. For example margin
Reduce duplicate codes and remove the space bar. The same attribute proposes to reduce the use of redundant code and make the web page load faster.
Script planning reduces the number of http requests. Images, CSS, scripts, Flash, etc. will increase the number of http requests. Reducing these elements can reduce the web page opening time. Place the script at the bottom of the web page as much as possible to achieve better parallel downloading.
Delete a lot of comments. Websites have a lot of comment codes to distinguish parts of the web page. It would be better if you can delete them here. If you don't delete them, it doesn't matter.
White space compression In HTML tags, white space characters will be compressed into one for display. You can reduce the size of HTML by deleting redundant white space characters. Compress according to its own conditions.
Caching Web page caching can be configured on the server side to improve the cache hit rate and cache files that are not modified frequently. The cache can be modified according to its own conditions.
Optimization of the overall information architecture of the website
The overall layout of the website and column planning are all within the scope of information architecture, as are our usual link level settings, label navigation settings, etc. You may ask what is there to say about this, but I can tell you seriously and responsibly that this is the real focus. When you plan a column, you need to consider many issues, such as how to write the URL of a certain column, how to plan the URL level, how to write the three elements, etc.
Here I will tell you a method that is not a method, that is, you consider planning issues from the perspective of search engines. In this way, your website keywords can be better displayed. A lot of traffic to my website comes through long-tail words.
Many people say that website optimization should consider issues from the customer's perspective. However, I don’t think so. I think optimization should be thought from the perspective of search engines. For customers, our advantages and services and the value of our products are what they need. When a customer behaves, he will close your website. He will not leave your site open 24 hours a day, looking at it every day, thinking that this website is good, this website is beautiful, and I like it. Do you think it is possible? As long as your website is decent, generous, and easy for users to search and browse, it is enough.
After our website has been optimized on-site, we must start the important second step, building external links. There are many ways to build external links. Here we mainly talk about the methods of building external links that are convenient for e-commerce websites. Stores, the B2B2C type of websites we usually see, are websites that can publish business information and supply and purchase information. The advantage of such a website is that it has high weight, long-lasting information, can be used as friendly links, and can add anchor text. The most important thing is that it can participate in search engine rankings like our website. When you put the official website on the homepage, Your store ranking will sometimes be displayed accordingly.
Here are some things to pay attention to:
1. When registering a store, please note that there are many websites that require the company’s business license and organization code. This can be done by submitting your company’s real information. If you want to register a few more, you can search through Baidu images. Or just get a few through friends.
2. When registering, be sure to set the store name to your product keywords
3. When publishing content, choose a time of 3 months. Don’t choose a time that is too short or too long.
4. The content of the website should be centered around the website title. The content should be closely related to the main keywords.
5. Analyze some long-tail keywords through the main keywords, and expand the article content around the long-tail keywords.
6. Try to be as original as possible in the article. If you really can’t write it, you can make a pseudo-original one. The best range of changes is about 40%!
7. Keywords should appear in the title.
8. Keywords should appear in every paragraph of the article. Even if they cannot appear in every natural paragraph, they should appear every two paragraphs.
9. The keywords that appear for the first time in the first paragraph of the article should be bolded. That is, the B in the background editor does not need to be italicized. Keywords should appear within the first 50 to 100 words of the text, especially starting with keywords.
10. Try to add hyperlinks in articles that correspond to keywords! Don’t all hyperlinks point to the home page, lead to the product page appropriately.
11. Just control the number of anchor texts in the article to 3-6! Add them all if they don’t fill the page!
12. Keywords appearing in other paragraphs of the article should be bolded or hyperlinked appropriately according to the aesthetics of the page.
13. The density of keywords should be controlled well. There is no need to pile them up deliberately. Add them smoothly and appropriately.
14. If there are pictures in the article, the size of the pictures should not exceed 30KB. All uploaded pictures should be added with the ALT attribute. The ALT attribute should match the content of the picture itself and contain 1-2 keywords. Each picture should be accompanied by an appropriate text description, and the text description should contain 1-2 keywords.
I wrote so much in a long and verbose way, but I don’t know if it will be useful to anyone.
Hope to participate in the essay contest jointly organized by Tuiyou.com ( http://www.ttuu.com/ ) and "A5 Essay Contest ( http://bbs.admin5.com/thread-4357056-1-1.html )" Winning allows me to make more new friends, thank you all for your support.
This article was originally created to participate in the A5 essay competition, and is the first release of A5 Miscellaneous Talks. Reprints must indicate the source: Channel Network http://www.qudao.com
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