We can say that traffic is the blood of a website, and weight is the basis for ensuring that the blood of this website is replenished. Therefore, whether it is weight or traffic, it plays a decisive role in the success or failure of a website. However, in the process of building a website, very few webmasters can do both, and they often encounter various difficulties. For example: the website snapshots are all from the next day, and the collection is also very good, but the weight and traffic have stagnated. What is the culprit that leads to this result?
Hardware problem
1. The website is a new one and Baidu is still in the assessment stage. For a new website, Baidu will have an assessment period ranging from 1 to 3 months. At this stage, Baidu will conduct a comprehensive dynamic assessment of the website's content updates, the quantity and quality of external links, and friendly links. . Therefore, it is the early stage, so there will basically be no traffic sources. However, it should be noted that Baidu's assessment period will gradually extend. Webmasters need to have a certain amount of patience and not be too impatient and waste all their efforts.
2. Space problem. Space is like the foundation of a website. Only if the foundation is well laid can the website stand firm. If the website space is often inaccessible or the loading speed is slow, it will greatly affect the crawling of Baidu Spider.
3. Website adjustment. If a website undergoes extensive adjustments, such as a substantial rectification of website modules, it may prompt search engines to be more vigilant and reassess the website.
content issues
1. The content lacks originality. "Content is king" is unquestionable. If most of the content of a website is collected or is low-quality pseudo-original content, then search engines will doubt the value of your website. Baidu Spider will doubt the content. The interest in crawling will gradually weaken, so the inclusion, ranking, traffic and weight will naturally not be good.
2. The theme of the website is not clear. The content of the website is not written around the theme. The articles are basically put together at random, and the content is even more disorganized. When search engines back up data, they dislike such websites the most. They even have no idea how to classify them. As a result, it is inevitable that the weight of your website will remain unchanged.
3. Website structure issues. The design of the website structure should be based on search engine crawlers as a reference, and try to be able to effectively guide crawlers to pay attention to the content of your website. The most basic requirement is that each web page must have at least one channel. If the correlation between web pages is relatively strong, a quick internal page link should be built between the pages.
4. The content is updated irregularly. Building a website is a long-term thing. You can’t upload articles violently at the beginning and rarely or not at all later on. If articles are updated irregularly, Baidu Spider will not know when there are articles to crawl, so it is best for articles to be updated regularly every day.
Exposure issue
1. The external links are not enough. "External links are king" has been recognized as the truth of SEO, and the promotion of external links is the key to enhancing the exposure of the website. If the content of a website is all original and fresh, but without the backing of external links, the content of the website will not be seen by everyone, so its value in search engines will not be high.
2. Friendly links are not very relevant. For a sports-related website, if the link you switch to is about weight loss, even if the link has a high weight, it will not have much effect on your website. Because Baidu is currently paying more and more attention to the relevance of friend links, and friend links with low relevance are often judged to be invalid friend links.
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