Webmasters who do optimization know that there was little technical content in optimization in the early years. No matter whether you know about internal link optimization, internal details, user experience, etc., these are actually not important. Why? That’s because light Relying on external links is enough. The author has experienced it personally. I remember that in 2009, I did not pay attention to optimization for some of the company's customers. The user's website was also in a mess and did not comply with the optimization rules. How did I do it? I just I look for friendly links every day, post spam links on forums, blogs, etc., just copy a soft article and add my link and that's it. The last thing I have to do is "wait" for about ten to twenty days, and my ranking will rise. If you have enough external links, you will be ranked. It is really not that complicated and difficult to say.
In today's SEO era, optimization is not so easy. With technological changes, Baidu's algorithm has been adjusted again and again, which greatly increases the difficulty of optimization and brings a lot of troubles to webmasters. Nowadays, optimization is focused on details. , user experience, I have been exposed to optimization for several years and feel that the current SEO era is quite difficult. There are some things that I did not notice and did not do well, and I was immediately demoted. But now optimization is really as the author said. Is it difficult? In fact, it depends on the wisdom of others. Some people have done a good job in optimization and have good optimization techniques. They do it completely according to Baidu rules, but will it definitely be effective? This is not necessarily true. On the contrary, some people He doesn’t understand anything, and just like in the previous SEO era, he only knows how to send spam links, make friendly links, etc. He doesn’t know how to do on-site optimization at all. The user experience is so bad that there is nothing to say, and the ads on the site are all over the place. Doing this Is it ineffective? Is it regarded as a garbage dump by Baidu? This is not necessarily true. If you are lucky, it can still be effective. Let me tell you a few cases.
(Case 1) The author is a DJ dance music website. Among the several DJ dance music websites I know, how do they optimize the SEO of their websites to tens of millions of IPs? In the early years, there was a website called The DJ dance music website of “dj527” has a high ranking keyword among its peers. In our DJ website industry, everyone knows that the keyword search for “DJ” must have the most traffic. In the early years, The traffic volume based on this keyword is about 3-4W, but it may not be so much now, and this keyword has indeed allowed him to stay in the first place for more than 2 years. Why? He relies on his majestic and terrifying more than 300 Friendly links have become more powerful, but there is no internal optimization to talk about. According to Baidu's rules, it should have been promoted far away. Why did Baidu not promote him and let him sit firmly for 2 years? That is His luck is that he still has hundreds of friendly links. Baidu has not K-ed him. Although his ranking has been lowered a bit and he was shot by other peer websites, it is meaningless even if Baidu K-K him now. He has accumulated a lot. Old customer.
(Case 2) There is a website named "11ttdj". It turns out that I don't know the webmaster. One time, I was recruiting links in the group, and he asked me to link with him. After getting to know him, I saw the ranking of his website. The weights were all good, so I started working with him. I browsed his website and found that the layout of his website was messy. The template code for the entire site was all made with tables. Friends who do optimization should know that using tables for templates is definitely a good idea. It is better than the one without CSS+div, because the table will generate a lot of code, which makes it difficult for search engines to crawl. Another thing is that the entire site uses dynamic pages. The parameters generated by the dynamic page system will cause UR to duplicate pages, so It greatly reduces the content page quality and weight transmission of a website. I have seen its traffic statistics. For a small website like this, it has 5000-6000 IPs. It is not bad. They are all IPs obtained from searches, but the PV is very pitiful. What does this mean? What? It shows that his DJ website has no user experience, poor content quality, and no tour quality, but why does it rank well? Still like that, just by looking for friendly links every day, in this era of optimization, you can get a ranking just by relying on friendly links. ? This is also their luck.
(Case 3) A webmaster whose website name is "dj368". It turns out that the website does not belong to him, but the domain name he bought for 200 yuan. It turns out that the website has no weight or ranking in Baidu, so he took over it. There is still no ranking for a long time, why? Because he doesn’t understand anything, neither optimization technology nor website programming technology. He makes the website purely for fun and entertainment. He said it himself, but in these 2-3 In the past few months, the ranking and weight of his site have suddenly changed a lot. Everything has improved. The traffic has increased from 400-500 to 5000-6000. I carefully studied the status of his site and found that he has done a lot of great things. Spam external links, whether in irrelevant forums or message boards, are linked to other sites, and there are many, many. Baidu's web2.0 anti-spam guide mentioned that in irrelevant forums or Links published by video websites are considered spam links and will be punished, but Baidu does not do this. What is more, its friendly links are the most distinctive. There are a lot of links to private server websites and corporate websites, adding up to hundreds. Also, among the friendly links he made, there were N number of links, and he took the initiative to link to others. However, when others did not have links, he only had export links and no import links. As mentioned in Case 2, the entire site uses dynamic URLs, column advertisements are everywhere, and the website design is poor. It is difficult for users to find the location of the content, but relying on some spam links has allowed it to gain weight and ranking. This is also understandable. Maybe it is someone's luck.
In fact, Baidu optimization is an incomprehensible search engine. If you follow its rules completely, you may not be rewarded. If you don't follow its rules, you will indeed gain a lot (except for cheating). It is your luck not to be punished by Baidu. If you analyze it, you will know that if Baidu is so easy for optimization friends to master, then it is not difficult to do optimization like this. As long as you master Baidu rules, you can master the ranking. My personal opinion is general. Generally speaking, you can only master 70% and 30%. It depends on your luck. What does it mean to have the same people but different fates? In fact, many people are doing it. Just like many people are doing it on the website, there are many people who are doing it. When a website goes bankrupt, there are still many people who don't know anything but manage it. No matter how much you know, you still can't get a foothold without luck. This article was originally provided by DJ Hiba http://www.djktv.com/ . Please keep the address when reprinting. Thank you very much!
(Editor: Chen Long) The author shocked DJ’s personal space