Website optimization is to optimize and adjust the program, content, sections, layout, etc. of the website. It makes the website more easily indexed by search engines, improves the user experience (uE) and conversion rate, and creates value. Website optimization in a narrow sense, that is, search engine optimization, means that the website is designed to be suitable for search engine retrieval and to meet search engine ranking indicators. So as to obtain a high ranking in search engine searches. Enhance the effectiveness of search engine marketing. The factors considered in broad website optimization are not only search engines, but also factors that fully meet the needs of users, clear website navigation, complete online help, etc. On this basis, website functions and information can be used to the best effect. That is to say, based on the corporate website, we can establish good relationships with various factors in the Internet marketing environment such as network service providers (such as search engines, etc.), partners, customers, suppliers, and sellers.
Website optimization is divided into two parts, one is on-site optimization and the other is off-site optimization. On-site optimization is to use SEO optimization technology to design a website with good results in terms of search engine friendliness and good user experience on the site. The purpose of this is very simple, which is to make our website rank high in search engines and get a good customer conversion rate. Off-site optimization is to help websites and website-owned companies carry out brand promotion through SEO means. This process may involve methods such as Baidu bidding, Google advertising, natural promotion, etc.
The meaning of website optimization design is reflected in the following three aspects: 1. The specific performance of website design on user optimization is generally oriented to user needs, designing convenient website navigation, and making web page download speeds as fast as possible. The web page layout is reasonable and suitable for saving, printing, and forwarding. The website is informative and effective, helping to generate trust among users. 2. Website design optimizes the network environment in a form that is suitable for search engine retrieval. That is search engine optimization. It is convenient to accumulate online marketing website resources. For example: exchanging links, exchanging advertisements, etc. 3. The meaning of website design for operation and maintenance optimization - fully embody the online marketing function of the website, so that various online marketing methods can achieve maximum effect. The website facilitates daily information updating, maintenance, revision and upgrade, and facilitates the acquisition and management of registered user resources, etc.
Steps for corporate website optimization: 1. Website internal link optimization: website file directory optimization, a reasonable folder for each column; website file name optimization, website file name, preferably in English, and can contain English keywords. 2. Website page optimization: Although most enterprise pages look good, they are not practical. There are many factors that are very detrimental to marketing that need to be optimized, mainly from three aspects. Homepage optimization means using less pictures and more text; picture optimization means adding text comments to pictures, and don’t miss keywords in the text comments; losing weight on the webpage - increasing the download speed of the webpage and other benefits. 3. Optimization of search engine rankings: Web page tag optimization mainly includes title tags, keyword tags, description tags, etc.; navigation column optimization - it is best to use text links and bold their fonts; design a navigation page - Incorporating many keywords is very beneficial to search engine rankings; page font optimization - keywords must be highlighted naturally. For example, the title of the web page content contains keywords, etc.
The positioning of the website should be based on the industry in which the website is located, analyzing the strengths and weaknesses of competitors, analyzing industry prospects, and giving the website an accurate positioning. According to the positioning of the website, determine the practical functions and rich content of the website, optimize the program, and speed up the operation. Of course, it is a very wise decision to choose a stable server provider to ensure that the website operates normally 24 hours a day, the network speed is smooth, the server has hard defense, and the program has been analyzed and tested to ensure website security. Analyze how to ensure website security from aspects such as anti-virus and vulnerability attacks, as well as website security solutions and measures to be taken when website security is threatened. Standard format for choosing a website program. Analyze which program format is more suitable for the website functional needs of different enterprises. Ensure website speed and user experience are guaranteed. The design of the website should be unique, beautiful, simple and generous, meet the visual requirements of visitors, consider the target customer group of the website, and produce it in compliance with W3 standards. Web pages that are easy to include in search engines. Post-maintenance and update management of the website, content optimization, and functions based on website development needs. Be standardized and standardized.
After completing the design and development based on the idea of website optimization, it is not that you can rest easy, just like a good product needs to be promoted. The website also needs promotion.
According to the source of website information obtained by users, there are two basic types of website promotion methods: online promotion and offline promotion. Internet marketing does not reject offline marketing methods. The two are not contradictory and can cooperate with each other to give full play to their respective advantages to achieve better website promotion results. In Internet Marketing Methods. Generally, offline marketing methods are rarely considered. However, in terms of website promotion, it is sometimes necessary to use offline means, because some websites that use online promotion means when they are first launched may not necessarily achieve the purpose of promotion quickly. Therefore, it is often necessary to combine online and offline activities.
According to the activeness and passivity of users in obtaining website information, the channels for obtaining information can be divided into active channels and passive channels. Website promotion methods can also be divided into active and passive channels. Users' active acquisition of information means that the website is promoted in a passive way. When a user discovers and enters a website through a search engine, the user actively obtains information, while the website passively promotes it. The era of e-commerce is usually considered to be an era in which users set marketing rules. Therefore, users have more initiative, but the user's initiative does not entirely depend on themselves, because the information he obtains must have been designed by the enterprise in advance. . As for the amount of information and whether it is valuable to users, the initiative is still in the hands of the enterprise.
According to the specific means used by users to understand website information, many methods can be listed, such as search engines, category directories, category rankings, website links, emails, til3day,-J information, network real names, general URLs, forums, Yellow pages, e-commerce platforms, online advertising, e-books, free software, website encyclopedias, books, newspaper and website recommendations, etc. Each of these methods can be used as a means of website promotion. These methods are usually interspersed with other website promotion categories. .
According to the stage of the website, it can be divided into promotion strategies before website release, promotion strategies in the early stage of website release, promotion strategies in website development period and stable period, etc. There are certain differences in the website promotion methods used in each stage, and the application of the same website promotion methods in different periods is also different. From the perspective of website operators, it makes more sense to design website promotion strategies according to different development stages of the website.
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