I see too many SEO operators who generally only do two things, that is, update the content of the website and send out external links. What I don’t understand is, does a corporate website have so much content to update? Does it need to be updated so much? Will updating these contents have a beneficial impact on the ranking? The answer is no, updating can only bring one benefit to the website, then It’s just that the snapshot of the website is new. There is only one advantage to having a new snapshot, which is that it may be more convenient for you to change links. However, no matter how new your snapshot is, it will not benefit the ranking at all. This is an indisputable fact. What's even more frightening is that content updated for the sake of updating is actually harmful to the website. However, this is something that those who update website content every day do not realize. So what the author is mainly talking about today is the impact of spam content on websites.
Before making it clear that spam content will become a website's internal damage, we must first understand what spam content is. For example, some affiliate advertisements placed on the website, content that is not related to the theme, and highly repetitive collection-type content on the Internet cannot meet user needs. content. The most important thing is that this content cannot meet the needs of users. Your daily updates of corporate news and technical articles about products will have no effect on users. Without reading your corporate news, most people will not understand the technical knowledge of a product. These things that no one sees are the culprits that can drag down your website in the future.
Because spam content will drag down the entire website and bring down the overall quality of the entire website. Suppose your website has 1,000 pieces of content, the daily traffic is 1,000, and the PV is 3,000. If the competitor's website only has 200 pieces of content, the daily traffic is 1,000, and the PV is 3,000. What do you think the result will be? When search engines judge a website, they will judge the overall quality of a website. At this time, two hundred pieces of content can also contribute a PV value of three thousand, which means that almost every piece of content on their website is high-quality content. And I believe that a lot of your content is sleeping there, and no one has ever disturbed it. In this way, content that cannot be seen by users cannot provide value to users, and naturally there is no need to improve the keyword ranking of the website.
Maybe everyone has an illusion when updating website content, thinking that the updated content can not only take snapshots of the website the next day. And I think that the more search engines include it, the higher the weight each page will contribute to the homepage of the website, thinking that this will be useful for keyword ranking. Of course, there is a more important reason to use long-tail keywords. However, if the traffic brought by general long-tail keywords is not closely related to the theme of the website, it is generally junk traffic. For example, if we are an SEO forum and others publish some reports on e-commerce, and this e-commerce happens to be a popular report, our forum will have a high weight, and this article will rank very well. It brings good traffic to our website, but the junk traffic brought by this kind of junk content will make our website’s bounce rate too high, causing search engines to mistakenly judge that our website is of low quality. In fact, the root cause is still this junk content. reason.
Therefore, when we rank content and long-tail keywords, we must closely follow the core keywords of the website, because only when the traffic of long-tail keywords is closely related to the theme, users will be attracted to browse more pages. Of course, if you want users to browse more pages, you need good guidance, such as attractive internal link anchor text, valuable content, clear navigation, etc. These allow us to generate more PV and improve the quality of the website.
I have met many people who told us that website keywords will reach a bottleneck, and then they will not be able to improve no matter what they do. It has more external links than its competitors, its content is all original, and it has more inclusions than others, but I don’t know why it can’t move up the rankings. In fact, as soon as I heard this situation, I knew it must be related to the content. Most of the content on a website is junk content. This kind of junk content drags down the quality of the entire website, because when search engines calculate the weight of a website, It needs to be calculated for the entire site. It is not a simple homepage, so when the content that cannot generate value and cannot be seen by users will not increase the weight, it will lower the overall weight of the website. Under this situation, in order to improve the overall quality of the website, we can only delete the content that cannot generate value. After two or three months of pain, the weight will slowly increase. If you don't delete the content that causes "internal damage" to your website, your website's weight will never be restored. Instead of deleting content in such a painful way, why should we update the content that poisons the website in the early stage? I hope everyone will focus on producing high-quality content and no longer update junk content as a means of SEO. The content of the article is originally shared by China Card Making Network http://www.ka32.com/zhika/ . I hope everyone will have some insights when working on the content. Thank you.
(Editor in charge: Chen Long) The author collects the personal space of the funniest jokes on Weibo in 2012