SEO needs to pay attention to methods, and moderation is best. Improper heat will also lead to being K. This article summarizes the misunderstandings that webmasters are prone to fall into during the SEO process.
1. Misunderstanding 1: Focusing on the quantity of external links and ignoring the quality of external links
Under the premise of ensuring quality, the more external links, the better. In this way, it is worthwhile and rewarding for us to spend energy and time on external links. In contrast, some low-quality external links are a waste of our time and energy. Spam links do not bring much benefit to the website's weight, and there is a risk of being K'ed. What is a good external link? 1. It depends on the quality of the page carrier where the external link is located. 2. It depends on the publishing skills of the external link itself. For example, if there is a link in a blog, we can think it is a good external link. On the contrary, if an external link suddenly appears in the comments below the blog post, then this external link may not be a good link.
2. Misunderstanding 2: Eager to send external links
Eagerness for success is both a good thing and a bad thing, but SEO cannot be done in a hurry. It is a step-by-step process. Search engines will not make you famous overnight, and it is difficult to make a website famous overnight. Our eagerness to increase the weight of the website resulted in an imbalance in the construction of external links, which was a work mistake. Individual webmasters have limited energy, so the website does not need to have too many external links every day, as long as they do it every day, it will be good. So how many messages are sent every day? 10 messages? 15 messages? Or 30 messages? It is meaningless to dwell on this precise number, as long as it is within the scope of our work ability. For example, if you give me a day, I can send hundreds of external links, but you cannot have so much time every day. Send a few or a dozen good quality links every day, and do it easily every day, so that it is easier for you to persist. It's not easy to go down
High-pressure work plans can easily be scrapped if they are abandoned midway. Rapidly increasing external links may not give you the expected results, which is a waste of energy.
3. Misunderstanding 3: Rushing to build a bigger website
Likewise, the rush to make a website huge is a double-edged sword. Personal webmasters want a website with substantial content, so where does this content come from? There are two aspects, one is to publish it by oneself, and the other is to publish it by netizens. Obviously, new sites basically publish content themselves, and netizens rarely come to the website to post content (except for registration machines). At this time, we have two options. One is to write original content, which is especially easy to get recognized by search engines. The weighting is very good, but the disadvantage is that the progress is too slow and it takes a long time to flesh out the content. The second is collection and reprinting. The advantage is that it saves time and effort, and it can make the website "bigger" in an instant. As big as the database is, it can collect as much data as possible. The disadvantage is obviously that the search engine may penalize the site, but of course, this is not necessarily the case. It is indeed difficult to create a 100% original website (except blogs). On this issue, I think it is better to have a certain degree of control. In the early stage, we strive to be 100% original and pay attention to the weight given to the site by search engines, such as inclusion and ranking. , snapshot data, etc. When these data are very good, and the website has been built for a while, you can consider the method of originality and reprinting. To speed up the construction of the website.
4. Misunderstanding 4: There are too many columns but not enough content.
This issue should have been brought down to the third point, but for the sake of highlighting, I will mention it separately. This is a misunderstanding that we often fall into, especially forum websites. Once the website is online, there will be a lot of sections, all kinds of, and comprehensive. As long as you can think of it, the sections basically exist. Our original intention was good. We wanted to make the website more comprehensive so that netizens could find the sections they were interested in. But in fact this would be counterproductive. If you change your role and regard yourself as a netizen, when you enter such a website, will you have the feeling that "it has everything, but nothing is perfect, the website is very comprehensive, and the content is very blank." This is not conducive to the user experience, just like the search engine's judgment of keywords. If there are too many keywords, the weights will be dispersed. It is better to focus on building 1-3 columns, and then build a small number of columns as supporting ones. In this way, we can concentrate our bullets to break through one point, making it easier to break through. A small number of supporting columns can be gradually developed and enriched, as long as there are not too many, they will not distract the weight of the main column.
To sum up, it is still a matter of mentality. The above four points can also be said to be caused by an anxious mentality. In the process of building the website, we maintain a peaceful mind, take it step by step, master the basic methods and knowledge, persist in it, and over time, I believe we will gain something.
This article is originally provided by Shenyang City Network http://www.appledate.com/ and is only allowed to be reproduced on the premise of retaining the complete link.
(Editor: Chen Long) The author's gorgeous personal space in G minor