I was watching the NBA Game 7 between the Lakers and the Nuggets over the weekend, and a small advertisement came out during the intermission: If you are afraid of getting angry, drink authentic herbal tea, and it is produced by Jiaduobao. At first I thought Wanglaoji had been "revised" because Everyone drinks Wong Lo Kat if they are afraid of getting angry! Especially those of us fans who often follow sports events. The Wong Lao Kat advertisements we have seen for several years have taken root in everyone's heart.
It turns out that the authentic herbal tea produced by Jiaduobao is a "copycat version" of Wanglaoji. Jiaduobao spent 400 million yuan in advertising expenses in April to accelerate the "de-Wanglaoji" and reshape the new brand; Guangzhou Pharmaceutical also urgently hired 3,000 people with high salaries. Fast sellers seize the market. Today, the Wong Lo Kat trademark battle has come to an end. Jiaduobao may be claimed for infringement fees of 300 million.
Fights over brands are emerging one after another on the Internet. This is nothing new. From the case of the real and fake Kaixin.com to the Zhou Libo domain name incident, there is no doubt that the fight is not for the sake of brand interests. From these events, we can see the importance of branding. As a website, how can we brand our website?
1. The website brand is unique
The website brand must be unique to reflect its value. The construction of the brand must be synchronized with the construction of the website. It must be well conceived in the early stages of building the website. Once the name of your website is the same as that of others, it can indirectly explain what your website is. Very failed.
2. Constant “reminders” within the website
It is necessary to constantly embody users and deepen their impressions. Don’t do SEO for the sake of SEO in the internal construction of the website. The reflection of brand value is more important, because keywords are public and everyone can grab them, and once the website is branded It is difficult to snatch it away, and even when the website has a certain power, it can be solved through formal channels.
3. Conventional form optimization and promotion
Conventional forms refer to the more commonly used methods, such as forums, blogs, Q&A, etc., which are very effective in laying the foundation in the early stage. Combined with SEO, the website can accumulate more users and play a role in promoting the later brand building.
4. Expert media publicity and promotion
Only with the accumulation in the early stage can the website have a certain degree of popularity. If coupled with media publicity and expert comments, it will undoubtedly play a leap forward in the promotion of the website and give users a great degree of trust. This will Just like authentic herbal tea, who wouldn't trust CCTV advertising? Brand building combined with these effects is good, but the cost of making calls is also high.
The name of the website is a brand. It is the most valuable keyword and the most worthy of our promotion! The article is originally written by the editor of http://jyxxjc.com , which is logged in to Taobao. Please add the link in the article for reprinting. Thank you for your cooperation.
(Editor: Chen Long) The author Du Fu is very busy in his personal time